Madeira Brewery

The Madeira Brewery (Portuguese: Empresa de Cervejas da Madeira or E.C.M) is a brewery in Madeira. The main brand is Coral Lager. The company is the biggest producer and drink distributor in the Autonomous Region of Madeira. It produces alcoholic and non-alcoholic beverages. Until 2007, ECM drinks had been awarded 117 Monde Selection awards. However, Monde Selection awards are non-competitive and only products that pay to enter are judged. The company is certified by the ISO 9001 and ISO 14001 quality norms.

Empresa de Cervejas da Madeira (Madeira Brewery)
IndustryAlcoholic beverage
Soft drink
Founded1872
Headquarters
Funchal
,
Madeira Island
Portugal
ProductsBeer
Brisa & Laranjada
OwnerPestana Group
Websitehttp://www.ecm.pt/

Brands

Coral & Zarco
Coral & Zarco

Coral was first introduced in 1969 and is distributed in Madeira and the Portuguese mainland; it is exported to the UK, Australia and Angola.

  • Coral Branca'Lager (5.3% Vol) introduced in 1969
  • Coral Tónica Stout (5.1% Vol) introduced in 1969
  • Coral Sem Álcool Branca Non-alcoholic Lager (0.5% Vol) introduced in 2003
  • Coral Sem Álcool Tónica'Non-alcoholic Stout (0.5% Vol) introduced in 2003
  • Zarco'Lager (4.5% Vol)

Brisa
Brisa carbonated drinks

Others
Brisa non-carbonated drinks
  • Laranjada
  • Atlântida sem gás
  • Atlântida com gás
  • Atlântida limão

History

1872 - “H.P Miles & Cia" is created to produce Beer and soft drinks in Madeira
1922 - “Araújo, Tavares e Passos" is created for the same purpose
1934 - “H.P Miles & Cia” and “Araújo, Tavares e Passos” merge into 1 company called Empresa de Cervejas da Madeira
1999 - The Pestana Group in partnership with the Miles family, founders of the beer industry in Madeira, purchased the shares of Central de Cervejas in E.C.M. gaining absolute control of the company with a 68% controlling interest.[1]

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References
  1. "Pestana Group Profile: P31 - Industrial Sector of the Pestana Group Profile". Archived from the original (PDF) on 2007-09-29. Retrieved 2007-12-02.
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