Macrotasking

Macrotasking is a type of crowdsourcing that is distinct from microtasking. Macrotasks typically have the following characteristics:

  • they can be done independently
  • they take a fixed amount of time
  • they require special skills

Microtasking projects can also be small pieces of a much larger whole, which workers never see, while macrotasks could be part of a large, visible project where workers pitch in wherever they have the required skills.[1][2][3][4]

A macrotask might be the creation of an analytical paper or a video, or the pursuit of a contest like the Netflix Prize, while a microtask could include the editing of a document for grammar or transcription of a video.

A number of sites connect people with freelancers who can fulfill macrotasks, like Fiverr, Upwork (ex Elance and oDesk) . Companies like Sparked and Radmatter have commercial products which can be used for macrotasking.

The Department of State has a crowd-work platform called the Virtual Student Foreign Service where employees can post macro and micro tasks for student interns to accomplish.

References
  1. Grier, David Allan (2013). Crowdsourcing for Dummies. John Wiley & Sons. p. 103.
  2. Crowd Leader: Neil Perry - A Look at the Promise of Macrotasking - Daily Crowdsource
  3. Crowd Leader: David Alan Grier - Preparing A Good Crowdsourcing Taxonomy - Daily Crowdsource
  4. Download the top crowdsourcing infographics - Infographics - Umbrella of Crowdsourcing

Sources
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