Maangchi

Emily Kim (born Kim Kwang-sook; Korean: 김광숙; RR: Gim Gwang-suk; MR: Kim Kwang-suk; born 1957), commonly known as Maangchi (Korean: 망치; RR: Mangchi; MR: Mangch'i), is a Korean-American YouTuber and author. She is notable for producing cooking videos centered around Korean cuisine. She was described by The New York Times as "YouTube's Korean Julia Child.".[1]

Emily Kim
김광숙
Personal information
BornKim Kwang-sook
김광숙
1957
Yeosu, South Korea
NationalityKorean, American
ResidenceNew York City
OccupationYouTube personality
Spouse(s)David Seguin
Website
YouTube information
Also known asMaangchi
ChannelsMaangchi
Years active2007-present
Genre
Subscribers4.85 million
Total views510 million
Korean name
Hangul
김광숙
Revised RomanizationGim Gwang-suk
McCune–ReischauerKim Kwangsuk

Career

Kim was born in Yeosu, South Korea. Her family was involved in the seafood industry, and Kim learned how to cook from her female relatives. In 1992 she and her husband moved to Columbia, Missouri, where Kim worked as a teacher. In Missouri, she found the quality, variety, and availability of Korean food to be lacking, and so she often cooked for other members of the local Korean-American community. In 2003, she and her husband divorced, and with her two fully-grown children out of the house, Kim started playing MMO City of Heroes using the character name Maangchi, meaning "Hammer" in Korean.[1][2]

Kim was introduced to YouTube's online cooking scene in 2007, inspiring her to begin making videos about Korean food, using the channel name Maangchi. Her channel quickly grew in popularity, attributed to her upbeat attitude and her strict adherence to traditional Korean recipes.[1][3] Prompted by her YouTube channel's success, Kim published her first cookbook in 2015.[4] In March 2018, the Korean Ministry of Agriculture, Food and Rural Affairs announced it would be collaborating with Kim and her brand to better showcase Korean foods to American consumers.[5] As of February 2020, Kim's YouTube channel has accrued over 4 million subscribers.[6]

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References
  1. "Maangchi: YouTube's Korean Julia Child". Retrieved 2018-09-02.
  2. "Maangchi promotes Korean cuisine with her videos". Retrieved 2018-09-02.
  3. "6 East Asian YouTube Chefs Who Will Have You Drooling on Your Laptop". Study Breaks. 2018-07-23. Retrieved 2018-09-02.
  4. "YouTube Sensation Publishes Her First Cookbook". www.wbur.org. Retrieved 2018-09-02.
  5. "Famous YouTuber to Showcase Korean Food Ingredients | Be Korea-savvy". koreabizwire.com. Retrieved 2018-09-02.
  6. "Maangchi". YouTube. Retrieved 2018-09-02.
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