LoginRadius
LoginRadius Inc. is a cloud based SaaS Customer Identity Access Management platform based in Vancouver, British Columbia, Canada.[1] It was established in 2012.
Private | |
Industry | SaaS, Identity and Access Management, Registration, Social login, Personalized Marketing |
Founder | Deepak Gupta & Rakesh Soni |
Headquarters | , |
Number of locations | Canada, United States, India |
Area served | Worldwide |
Number of employees | 110 |
Website | www |
History
LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget.[2] In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[3]
In June 2020, LoginRadius integrates permission control tools to support GDPR and to protect data flows for European citizens.[4]
In July 2020, The Consumer Audit Trail, recently reported by LoginRadius, tracks risks in real time, monitors incident management, and also performs a retrospective review on previous protection events if necessary. It also converts log entries, and security system events, into actionable information.[5]
Platform
According to the company, the LoginRadius platform has 200 pre-built integrations[6] for different customer relationship management, ad platform, and email marketing tools.[7] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.
References
- "Identity Specialist Tech Provider LoginRadius Gets $17 Million Series A". Wall Street Journal. 2018-07-25. ISSN 0099-9660. Retrieved 2019-07-04.
- "India will have 50 bn digital identities in 5 years: LoginRadius CEO Rakesh Soni". Techcircle. 2018-08-14. Retrieved 2019-07-04.
- "Startup of the Week – LoginRadius". Calgary Herald.
- "LoginRadius Launches Consent Management to Support the EU's GDPR Compliance". Security Boulevard. 29 May 2020. Retrieved 24 June 2020.
- "LoginRadius Approves Consumer Audit Trail for In-Depth Data Analysis and Risk Assessment". security boulevard. 2 July 2020. Retrieved 20 July 2020.
- Mathur, Nandita (2019-06-09). "Startups that make travel safe, fun for women, help manage client identities". LiveMint (Press release). Retrieved 2019-07-06.
- "LoginRadius CIAM for 3rd-Party Integrations". LoginRadius. Retrieved 2019-07-04.