Live at 3

Live at 3
Genre	Light entertainment
Presented by	Thelma Mansfield ; Derek Davis
Country of origin	Ireland
Original language(s)	English
Production
Production location(s)	Studio 5, RTÉ Television Centre, Donnybrook, Dublin 4
Camera setup	Multi-camera
Running time	60 minutes
Distributor	RTÉ
Release
Original network	RTÉ 1
Picture format	PAL
Audio format	Stereo
Original release	29 September 1986 –; 30 May 1997
Chronology
Preceded by	Good Afternoon
Followed by	PM Live

Live at 3 is a popular Irish afternoon chat show broadcast live on RTÉ 1. Presented by Thelma Mansfield and Derek Davis, it was RTÉ's flagship daytime show from 1986 until 1997. Ireland's most successful Daytime TV programme, reaching audiences of 300,000 at times, both young and old. The Monday edition was produced for older viewers and evolved from "Going Strong" presented by Bunny Carr. Its theme music was 'Arlecchino' by Rondò Veneziano.

History

In 1986 RTÉ had a new corporate brand for both of its stations RTÉ 1 and RTÉ 2. As a result of this the daytime service split its programming between adults and children. Good Afternoon, broadcast on RTÉ 1 for several years, saw presentation announcer Thelma Mansfield at the helm introducing both children's and adult programmes, she also carried out interviews with musicians and other well known people. From 1986 Good Afternoon remained but Ian Dempsey, accompanied by Zig and Zag, took control of introducing children's programming from 4:30pm with a new show called Dempsey's Den. This was preceded by a new magazine-style show called Live at 3, which Director of Television Dick Hill asked producer Noel Smyth to set up and edit.[1]

Production

The first edition of Live at 3 was broadcast from Studio 4 in the RTÉ Television Centre at Donnybrook, Dublin 4. This was the first studio to be brought into full operation at RTÉ since the Television Centre was built in 1961. The studio was completed in 1982 but was not fully equipped until four years later. In 1982 Thelma received the Jacobs TV Award for "Live at 3" and Derek received it for "Live at 3" in 1991.

Cancellation

In 1997, RTÉ decided to axe Live at 3. Thelma Mansfield later revealed she was first made aware of this when she saw a newspaper headline reporting the show's cancellation while stopped at a filling station in the west of Ireland. [2]

gollark: Oh, I assumed you mean you didn't care much about it, which would be a lie.

gollark: What?

gollark: You shouldn't really, unless you plan to lean heavily on dictatorial direct control. Make the other rules clearer.

gollark: Rule changes should occur if there are actual issues needing to be addressed. Some of these changes do indeed address issues people have raised, but as far as I can tell nobody has actually had an issue with advertising and cargo-culting unnecessary strict and unclear rules from larger servers is actually bad.

gollark: Again; do you actually have a justification for the advertising rule change beyond "all rules should be stricter because [things]"?

References

"Television", The Irish Times, 29 September 1986
Murphy, Catherine (16 October 2011). "Female TV Presenters: There is only one Queen Bee". Sunday Independent. Retrieved 16 October 2011.

Preceded by Good Afternoon	Afternoon programming on Telefís Éireann	Succeeded by PM Live

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[1] "Television", The Irish Times, 29 September 1986

[2] Murphy, Catherine (16 October 2011). "Female TV Presenters: There is only one Queen Bee". Sunday Independent. Retrieved 16 October 2011.