Li Ziqi (blogger)

Li Ziqi (Chinese: 李子柒; pinyin: Lǐ Zǐqī; born 6 July 1990) is a Chinese food and country-life blogger, entrepreneur, and internet celebrity.[2] She is known for creating food and handicraft preparation videos in her hometown of rural Pingwu, Mianyang, Sichuan, often from basic ingredients and tools using traditional Chinese techniques.[3][4][5][6]

This is a Chinese name; the family name is Li.
For other uses, see Li Ziqi.
Li Ziqi
李子柒
Li in 2017 making a dress with grapeskins.
Personal information
Born (1990-07-06) July 6, 1990
Pingwu, Mianyang, Sichuan, China
NationalityChinese
OccupationYouTuber, food blogger
YouTube information
Channel
Years active2017–present
Subscribers11.7 million
(4 August 2020)
Total views1.6 billion[1]
1,000,000 subscribers
10,000,000 subscribers 2020

Early life

Li was born on 6 July 1990 in Sichuan, China. She was orphaned at a very young age.[7] In an interview with Goldthread, Li stated that she moved in with her grandparents after her stepmother mistreated her.[8]

Career

Li started posting her videos on Meipai in 2015.[9] As of June 2020, she has 11.7 million subscribers on YouTube, over 26.3 million followers on Sina Weibo[10], over 3.5 million followers on Facebook[11], and has inspired many bloggers to post similar content.[12][13][9][14]

Her mainland audience includes urban millennials.[15] Li's popularity may be attributed to fugu (复古), a growing appreciation in modern China for traditional culture.[16] In an interview with Goldthread in September 2019, Li stated "I simply want people in the city to know where their food comes from."[17]

A majority of Li's videos focus on traditional foods and antiques.[18] Besides food preparation videos, other popular videos of Li's include creating makeup and dresses from grape skins.[19] Li rarely speaks in her videos, and the sounds of nature, cooking, and calm music are most prominent. Hemispheres Magazine stated "the only narration is friendly banter between Li and her grandmother, but the sounds—the singing of birds, the crunch of frost underfoot, the thwack of a cleaver, the sizzle of frying garlic—lure you into an ASMR trance, so you don't even notice how many videos you’ve binged."[20]

In addition to making videos promoting her village cuisine, she also established a brand named after her, trading in agricultural products. She also does charity work to help children in difficult circumstances. According to a 2019 newspaper, she has an annual income of more than 50 million yuan (about $ 7 million).

She was awarded the People's Choice Award by the People's Daily newspaper in September 2019. CCTV praised her and stated "Without a word commending China, Li promotes Chinese culture in a good way and tells a good China story".[21] In 2018, she launched a food brand under her own name and sold prepackaged food through e-commerce.[22]

Personal life

Li lives with her grandmother, who occasionally appears in videos[23], in the countryside of Mianyang in Southwest China's Sichuan.[13] As a young adult she lived in the city, working various jobs such as waitress, a music DJ, and singer.[24] When her grandfather died, she moved back to take care of her grandmother. Initially doing all photography and editing by herself, as she gained popularity and experience, her recent online videos are produced using a personal assistant and a videographer.[25]

gollark: Yes, like Heavpoot did.
gollark: Well, in that case, just do whatever IFcoltranSG says and HINDLEY MILNER yourself.
gollark: Also, *surely* Macron can be a multipass compiler?
gollark: Maybe you should just have Hindley-Milner?
gollark: You have dissociative identity disorder too?

References
  1. 李子柒 Liziqi
  2. Yamaguchi, David (14 March 2019). "SANSEI JOURNAL: Everything Comes From China". North American Post.
  3. "Une artiste chinoise propose un tutoriel pour fabriquer des outils de calligraphie". ActuaLitté (in French). 26 March 2019.
  4. "100 Chinese selected as 'good young netizens'". Xinhua News Agency. 2 August 2018.
  5. "L'une des plus jolies chaînes de YouTube serait en réalité un outil de propagande massive". L'ADN (in French). 5 March 2019.
  6. 揭秘2017最火網紅「古風美食第一人」李子柒
  7. Gao, Jing. "All You Want to Know about Li Ziqi (李子柒)". Dig Mandarin. Retrieved 3 April 2020.
  8. "Behind the scenes with Li Ziqi, the mysterious Chinese internet celebrity with 58 million fans". South China Morning Post. Retrieved 3 April 2020.
  9. Victoria, Ashley (13 April 2019). "Li Ziqi: The Online Celebrity Bringing Ol' School Traditions to the Modern World". Chinosity.
  10. "李子柒的微博". 微博. Retrieved 3 April 2020.
  11. "李子柒". Facebook. Facebook. Retrieved 3 April 2020.
  12. "Top YouTube channels to learn about China". GBTimes. 25 January 2019.
  13. "This Chinese youtube girl teaches us how tofu is made". Emotions. 3 October 2018.
  14. "La youtubeuse Li Ziqi et la tradition chinoise ancestrale". AgoraVox. 7 May 2018.
  15. Matei, Adrienne. "Country life: the young female farmer who is now a top influencer in China". The Guardian. Retrieved 3 April 2020.
  16. Yang, Chunmei. "China's Cultural Revivalists: More Than Just Quirky Throwbacks". Sixth Tone. Sixth Tone. Retrieved 3 April 2020.
  17. "Exclusive Interview With Li Ziqi, China's Most Mysterious Internet Celebrity". Retrieved 3 April 2020 – via YouTube.
  18. "美食博主李子柒为什么收获关注?中纪委网站这样说". Weibo News.
  19. "Making a dress with grape skins, what kind of experience is it?". Retrieved 3 April 2020 – via YouTube.
  20. Freeman, Ellen. "How One Chinese Vlogger is Inspiring Armchair Wanderlust". Hemispheres. Ink. Retrieved 3 April 2020.
  21. "State media joins rural blogger Li Ziqi's millions of followers". South China Morning Post. 11 December 2019. Retrieved 15 December 2019.
  22. Wang.XY (6 August 2020). "Li Ziqi has Set Up a New Food Company and May Export Chinese Food". Panda!Yoo. Retrieved 6 August 2020.
  23. 李子柒 Liziqi. "A multi layer sole shoes for my grandma, in memory of good old days给奶奶做了双千层底，重温儿时一针一线的旧时光". Retrieved 3 April 2020 – via YouTube.
  24. Duan, Xiaoer. ""Rural Net Red" Li Ziqi rushed out of the world and was blessed by Chinese official media. Have you seen her video?". The Initium. Retrieved 3 April 2020.
  25. "Behind the scenes with Li Ziqi, the mysterious Chinese internet celebrity with 58 million fans". South China Morning Post. Retrieved 3 April 2020.
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