Leo Picon

Leonardo Picon Froes (born April 22, 1996) is a Brazilian entrepreneur, model, presenter, singer and actor.[1]

Leo Picon
Born
Leonardo Picon Froes

(1996-04-22) April 22, 1996
Cotia, Brazil
EducationEscola Superior de Propaganda e Marketing
Alma materNew York Film Academy
Occupation
  • entrepreneur
  • model
  • presenter
  • singer
  • actor
Years active2010–present
Musical career
Genres
  • R&B
Instruments
  • vocals

Biography

Born in Cotia, he holds a degree in business administration from the Escola Superior de Propaganda e Marketing.

Career

In 2010, when he was 13, he was singled out by the magazine Capricho. In 2011, he decided to create a YouTube channel and started posting videos.[2] In 2012 Leo and partners Caca Parra and Tata Estaniecki created a clothing store called Just Approve. The brand became a success among millions of young people, including celebrities such as Neymar, Anitta, Caio Castro, Lucas Lucco, Thiaguinho, Felipe Titto and MC Guimê, which made Leo notable on the internet.[3][4] He has a hamburger restaurant: Light, Camera, Burger!, a bar: Galleria Bar and a production company: Roll Films, where he finances his and other YouTube channels.[5] His Youtube has more than 3 million followers.[6][7] Besides working as a model for his own company, he has worked for brands such as: Puma, Calvin Klein, Colcci, Tommy Hilfiger, Carolina Herrera and made parades in São Paulo Fashion Week.[8][9][10]

He has been on the red carpet at the AFI Awards.[11] In 2016, he debuted as an actor in the theater with the play 4Ever – A Última Noite in the role of Matheus, one of the protagonists.[12][13] In the same year he was invited to participate in the second phase of the Workout Malhação: Seu Lugar No Mundo. Two years later Picon decided to study film at New York Film Academy.[14] In the same year, he made his film debut with the feature film Garoto Do Cachecol Vermelho playing the protagonist Daniel. The film is an adaptation of the book by Ana Beatriz Brandão.[15][16][17] In 2018, he signed a contract with WAY Model and joined their model team.[18] In the same year he was elected by QG Brazil one of the most elegant men in Brazil. He won the awards of Men of the Year and Digital Personality and he was on the cover of the magazine.[19] In February 2019, he launched himself as a musician releasing his first single "Atropela".[20]

Filmography

Television
Year Title Role
2018 MIAW Times Presenter
2019 De Férias com o Ex Himself
MTV TOP 20 Presenter

Film
Year Title Role
2018 Meus 15 Anos DJ
2019 O Garoto Do Cachecol Vermelho Daniel

Internet
Year Title Platform
2011–present Leo Picon YouTube

Theater
Year Title Role
2016 4Ever – A Última Noite Matheus

Awards and nominations
Year Award Category Result
2018 BreakTudo Awards[21] Melhor Instragrammer Masculino Nominated
GQ Brasil[22] Men of the Year Won
Personalidade Digital Won
2019 MTV Millennial Brazil[23] Crush do Ano Nominated
Arrasa no Style Nominated
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References
  1. "O segredo do sucesso de Leo Picon, multi-empreendedor de 22 anos". GQ (in Portuguese). Retrieved 2019-04-14.
  2. "O hype por trás de Leo Picon, o empresário de 21 anos seguido por multidões – Glamurama". O hype por trás de Leo Picon, o empresário de 21 anos seguido por multidões – Glamurama (in Portuguese). 2017-09-27. Retrieved 2019-04-14.
  3. "Ousadia e alegria: empreendedor fatura R$ 5 mi com marca usada por Neymar". EXAME (in Portuguese). 2018-07-01. Retrieved 2019-04-14.
  4. Archanjo, Douglas (2016-01-07). "Just Approve, a marca dos famosos". Bar Moda Masculina (in Portuguese). Retrieved 2019-04-14.
  5. "Leo Picon: o empresário, amigo dos famosos e influenciador que promete conquistar seu coração". CARAS (in Portuguese). 2019-01-17. Retrieved 2019-04-14.
  6. "Raio-X de estilo: o streetwear de Leo Picon". GQ (in Portuguese). Retrieved 2019-04-14.
  7. "Wired Festival: a influência do mundo virtual no empreendedorismo". O Globo (in Portuguese). 2018-12-01. Retrieved 2019-04-14.
  8. "Aos 22 anos, Leo Picon acumula papel de digital influencer e empresário de sucesso". O Globo (in Portuguese). 2018-04-25. Retrieved 2019-04-14.
  9. "Influenciador, empreendedor e agora modelo aos 22 anos: Leo Picon quer ser tudo". GQ (in Portuguese). Retrieved 2019-04-14.
  10. "Um "bate-bola" com o influencer e empresário Léo Picon, que fez sua estreia na passarela do SPFW N45 // FFW". FFW (in Portuguese). 2018-04-25. Retrieved 2019-04-14.
  11. "Leo Picon no tapete vermelho do AFI 2018". E! Online (in Portuguese). June 7, 2018. Retrieved 2019-04-14.
  12. "Voltada para o público jovem, '4Ever' tem celebridades digitais no elenco". redeglobo.globo.com (in Portuguese). Retrieved 2019-04-14.
  13. "4ever – A Última Noite". VEJA SÃO PAULO (in Portuguese). Retrieved 2019-04-14.
  14. "Justin Bieber de Cotia: Leo Picon estudará em NY para virar ator | Terraço Paulistano". VEJA SÃO PAULO (in Portuguese). Retrieved 2019-04-14.
  15. "O Garoto do Cachecol Vermelho: autora conta detalhes sobre o filme". Capricho (in Portuguese). Retrieved 2019-04-14.
  16. "Leo Picon avalia cenário político brasileiro: 'O mais importante é que a nação já acordou'". F5 (in Portuguese). 2018-10-24. Retrieved 2019-04-14.
  17. "Convidado do Camarote QUEM O Globo, Leo Picon desfila pela Portela e diz: "Meu grande sonho é ser pai"". revistaquem.globo.com. Retrieved 2019-04-14.
  18. "Leo Picon entra para o time de modelos da WAY Model". E! Online (in Portuguese). July 30, 2018. Retrieved 2019-04-14.
  19. "Leo Picon é o grande vencedor do Men of the Year 2018". GQ (in Portuguese). Retrieved 2019-04-14.
  20. Redação (2019-02-22). "Leo Picon lança seu primeiro single, ouça "Atropela"!". BreakTudo (in Portuguese). Retrieved 2019-04-14.
  21. Redação (2017-07-30). "BreakTudo Awards 2017: Votação para indicação "Melhor Instagrammer Masculino" termina hoje (30/07)!". BreakTudo (in Portuguese). Retrieved 2019-05-06.
  22. "Leo Picon é o grande vencedor do Men of the Year 2018". GQ (in Portuguese). Retrieved 2019-07-04.
  23. "MTV MIAW 2019: Anitta lidera com 8 indicações, Ludmilla, Whindersson, Maisa e Kevinho também são destaques; vem ver a lista completa!". Hugo Gloss (in Portuguese). 2019-05-06. Retrieved 2019-07-04.
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