Len Steckler

Len Steckler (May 6, 1928 – August 11, 2016) was an American photographer, illustrator, and filmmaker. Steckler was known for the artistry behind many famous ad campaigns, including Pepsi Cola's "Refreshes Without Filling" illustrations in the 1950s,[1] Noxzema's "Take it off — Take it all off" television commercials in the early 1970s, and an ad featuring Joe Namath in Hanes pantyhose.[2] In 2010, he received widespread attention for the release of a previously unknown series of photographs, entitled Marilyn Monroe: The Visit, which offered a candid glimpse of a 1961 encounter between Monroe and famed poet Carl Sandburg.[3]

Len Steckler
Photo by Owen Roilzman
Born(1928-05-06)May 6, 1928
Brooklyn, New York, U.S.
DiedAugust 11, 2016(2016-08-11) (aged 88)
Los Angeles, California, U.S.
EducationArt Student's League
Occupation
  • Photographer
  • illustrator
  • filmmaker
Spouse(s)Enid Steckler
ChildrenJeremy
Morgan

Steckler began his artistic career with painting. The youngest member of New York's Society of Illustrators,[4] he painted illustrations for short and serialized stories that appeared in leading magazines of the day. As photography gradually replaced illustration, however, Steckler segued to a full-time career as a photographer.

With major clients such as Pepsi Cola, Max Factor, Revlon, and Helena Rubinstein, Steckler's work was featured in magazines such as Ladies' Home Journal,[5] McCall's,[6] Playboy,[7] and Look,[6] and made the cover of publications such as Good Housekeeping (1962–66), The Saturday Evening Post (1962–66),[8] Popular Photography (1961–68), and Camera (1968–71).

Celebrities

Among Steckler's subjects were some of the most famous personalities in the world, including:

Models

Often working with hi-end models of the time, Steckler became known for his shots of beautiful women.[11] A much abbreviated list:

Television Commercials

For the next phase of his career, Steckler turned to directing television commercials. He made an impact on the medium with innovations such as solarization, extreme slow-motion and the use of subliminal imagery. Perhaps his most well known TV ad came in 1974, when he put NFL quarterback Joe Namath in pantyhose for a Hanes Beauty Mist commercial. Steckler won many awards for his commercial work, including numerous Clio awards,[13] the Silver Lion (Leone d'Argento) of the Venice Film Festival (1970) and from such institutions as the Art Directors Club, the American Institute of Graphic Arts (AIGA), and The Chicago 4 Awards. A number of his commercials have been included in the collection of the Museum of Television and Radio.[14] Some of his prominent clients have included:

Film

In 1974, Steckler directed and filmed the live-action sequences for the Emmy award-winning television special, Free to Be... You and Me.[6] Upon moving to Los Angeles in 1976, Steckler began directing and producing movies for television, including “Mad Bull” (1977),[16] “Rodeo Girl” (1980),[16] “The Demon Murders” (1983),[16] and “Mercy or Murder” (1987),.[16]

Steckler is a collected and exhibited artist and photographer.

In 2005, Steckler lost his left eye to cancer.

In late 2009, Steckler's son came upon a set of long-forgotten photographs that Len Steckler had taken of Marilyn Monroe meeting with Carl Sandburg eight months before her death. The series of photographs, entitled "The Visit" was made available to the public in limited quantities. As a result of this discovery, and of their subsequent release to the public, Len Steckler appeared on the “Today Show” (February, 2010) and was interviewed by Meredith Vieira about that day in December 1961.

gollark: Oh, yes, it is.
gollark: PotatoBin?
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References
  1. "Pepsi advert". Rubylane.com. Retrieved 2011-05-21.
  2. The Paley Center for Media's collection, Len Steckler Ad Reels: MR #3
  3. "Unseen Marilyn Monroe photos up for sale". BBC News. 2010-02-06. Retrieved 2011-05-21.
  4. Briska, Ellen. "Life As Art," Northwest Airlines' World Traveler magazine, October 1992, p.46.
  5. Ladies' Home Journal, June 1956 issue.
  6. Briska, p.46.
  7. "Playboy Magazine April 1969 vol.16, no.4". Vintageplayboymags.co.uk. Retrieved 2011-05-21.
  8. "Saturday Evening Post Covers #2200-2249". Coverbrowser.com. Retrieved 2011-05-21.
  9. "Marilyn Monroe: Fashion Icon — Mama's A Rolling Stone Magazine". Mamasarollingstone.com. 2010-02-08. Retrieved 2011-05-21.
  10. Paley Center, MR #3
  11. "Working with the Model," Popular Photography's Woman 1968, p.27.
  12. Paley Center, Len Steckler: Beauty Ads {8 Spots}
  13. Briska, p.46
  14. The Paley Center for Media's collection
  15. Paley Center, Beauty Ads
  16. IMDB page
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