Le Pain Quotidien

Le Pain Quotidienlisten  (French for the daily bread) is an international chain of bakery-restaurants.[1] It sells baked goods, bread, salads, sandwiches, beverages, and tartines.[2]

Le Pain Quotidien
Founded26 October 1990 (26 October 1990)
FounderAlain Coumont
HeadquartersNew York City (U.S. division)
Websitewww.lepainquotidien.com/flepai
Le Pain Quotidien, Fulham Road, Chelsea, London
A Le Pain Quotidien in New York City
The first Le Pain Quotidien - Rue Dansaert, Brussels

Le Pain Quotidien operates more than 260 bakery-restaurant locations worldwide in 20 countries, including Belgium, the Netherlands, the United Kingdom, France, Ireland, India, Switzerland, Brazil, Chile, Mexico, Colombia, Turkey, Spain, United Arab Emirates, Kuwait, Qatar, Russia, Argentina, Japan, Hong Kong, and the United States. The United States, United Kingdom, Belgium and Paris restaurants are fully company-owned and operated, while all other international Le Pain Quotidien restaurants are franchised.

A common theme in all Le Pain Quotidien locations is a long, wooden "communal table".

History

Founder Alain Coumont opened Le Pain Quotidien on 26 October 1990 at 16 rue Dansaert in Brussels.[3] As a young chef, Coumont was dissatisfied with the quality of bread available in Brussels, so he began making his own, mixing flour, water and salt into the familiar loaves of his childhood. He furnished the store with cabinets scoured from antique stores and a large table made of wood reclaimed from the floors of retired Belgian trains purchased at a local flea market: the first of Le Pain Quotidien's communal tables.[4][5]

The first location in the United States opened on Madison Avenue in New York City in 1997.[6]

By 2005, the founder was receiving 50 emails per day from people wanting to secure a franchise.[7]

In 2011, the company had a public relations incident when a customer in New York City found a mouse in her salad.[8]

In 2016, Doug Satzman became CEO of the U.S. operations and Vincent Herbert became global CEO.[9]

In March 2018, Vincent Herbert resigned.[10]

In December 2019, Cobepa, majority owned by Spoelberch, increased its stake in the company from 32% to 43% and Norac sold its 25% interest.[11]

In 2020, the parent company filed for insolvency in Belgium and the United States division filed bankruptcy.[12] In May 2020, the parent company of Le Pain Quotidien signed a deal agreement with the New York-based operator Aurify Brands LLC which will provide a bridge financing of $ 522.000 to continue the operations and to ultimate the acquisition of all the U.S. units for 3 million dollars. Aurify Brands LLC planned to reopen at least 35 units and to create 1.000 work jobs.[13]

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References
  1. Jacobs, Emma (8 February 2011). "Baker who turned tables". Financial Times.
  2. Judah, Hettie (6 June 2008). "Le Pain Quotidien, a bakery chain that keeps a local feel". The New York Times.
  3. "LPQ Turns 25: A Birthday Chat With Alain Coumont". Le Pain Quotidien.
  4. Soule, Alexander (27 May 2020). "Bakery-restaurant with CT shops files for bankruptcy". The Hour.
  5. "Filling Up on Bread". The Wall Street Journal. 12 November 2012.
  6. Young, Lucie (6 July 2011). "Alain Coumont recipes from Languedoc, France". The Daily Telegraph. London.
  7. Lander, Nick (3 December 2005). "Pain Quotidien – an unlikely success story". Jancis Robinson.
  8. Dubner, Stephen J. (21 July 2011). "Mouse in the Salad (Ep. 37)". Freakonomics Radio.
  9. Novellino, Teresa (21 January 2016). "Le Pain Quotidien hires new CEO from Starbucks as U.S. business percolates". American City Business Journals.
  10. "Belgian CEO leaves Le Pain Quotidien". Retail Detail. 23 February 2018.
  11. "Belgium reclaims Le Pain Quotidien from a French entrepreneur". The Brussels Times. 6 December 2019.
  12. Ghosh, Palash (27 May 2020). "Le Pain Quotidien's U.S. Business Files For Bankruptcy, Proposes Sale To Save Some Locations". International Business Times.
  13. Jennings, Lisa (27 May 2020). "U.S. arm of Le Pain Quotidien files bankruptcy, agrees to sell units to Aurify Brands LLC". Nation's Restaurant News. Retrieved 30 June 2020.
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