LUX* Resorts & Hotels

LUX* Resorts & Hotels is a major luxury hotel operator based in Mauritius which owns or part-owns many of its hotels and runs others under management contracts, which typically involve, in addition to management services, design, operations, sales and marketing. It is a wholly owned subsidiary of LUX* Hospitality Ltd.,[2] which is listed on the Stock Exchange of Mauritius and is an affiliate member of GML, the country's largest conglomerate as of 2014.[3]

LUX* Resorts & Hotels
Formerly
Naïade Resorts
Public
Traded asSEM: NRL [1]
IndustryHospitality, tourism
Founded1985
HeadquartersFloréal, Mauritius
Key people
  • Arnaud Lagesse​ (chairman)
  • Paul Jones (chief​ executive​ officer)
  • Desire Elliah (chief​ financial officer)
  • Julian Hagger (chief sales​ and marketing officer)
Revenue Rs. 4.2 billion (2014) – €108 million
OwnerLUX* Island Resorts Ltd
Number of employees
2,900 (2014) [2]
ParentLUX* Hospitality Ltd
Websitewww.luxresorts.com

History

The company[4] was founded in 1985 in Mauritius, by a group of Mauritian investors, as Naiade Resorts,[5] with an emphasis on innovation, flexibility and a welcoming atmosphere. As well as gradually building up its own hotel operations, management contracts followed elsewhere in the Indian Ocean region.

In 2011, the group was rebranded[6] as LUX* Resorts & Hotels and a new CEO brought in, Paul Jones, who had previously made a name for himself with the One&Only brand. The company now placed its emphasis on a less-staid approach to luxury introducing "real" coffee, retro-styled ice-cream parlours, on-the-beach film screenings, pop-up restaurants, red vintage telephone boxes to call home for free and fresh wellness & spa programmes.

Business model

Some one million[7] tourists visit Mauritius every year, mainly coming from Europe, where the principal markets[8] are France (including the neighbouring island of Reunion) and the United Kingdom. Marketing is also increasingly aimed at other European countries, as well as India and China.

Most LUX* properties are beachfront hotels. LUX* Belle Mare is located on the East Coast, LUX* Le Morne on the West Coast and LUX* Grand Gaube in the North. All three are rated five star although the government is currently thinking of introducing a revised system.

The group also runs LUX* Maldives, recently rated by readers of Condé Nast Traveller magazine as their number-one pick on the Indian Ocean Hot List, as well as LUX* Ile de La Reunion and LUX* Tea Horse Road Lijiang in China.[9] There are plans to open five further boutique hotels along the Tea Horse Road in due course. LUX* is also moving into the Middle East, with a new hotel expected to open shortly in the United Arab Emirates, LUX* Al Zorah.

Other hotels managed by LUX* Resorts & Hotels include Tamassa in Bel Ombre on the South Coast of Mauritius, the Merville Beach just outside Grand Baie (Mauritius’ largest seaside village) and Le Recif in Reunion Island. It also has a private island, Ile des Deux Cocos,[10] located close to the Blue Bay Marine Park.

LUX* has recently developed a franchise with its Café LUX* brand, the first coffee shop opening in 2015 in Mauritius and featuring LUX*’s own organic Island Blend, freshly roasted on-site. It also has a fractional ownership division, LUX* Villas, in UK.

Ownership

As at June 2014, shareholding in the company's stock was as depicted in the table below:[2]

LUX* Resorts & Hotels ownership
Name of owner Percentage ownership
GML Investissement Ltée 39.21
The Mauritius Commercial Bank Ltd 6.59
The Anglo-Mauritius Assurance Society Ltd 5.85
Other 48.35

External recognition awards

2014

  • Best Initiative in Human Resource for LUX* Etiquette & Moral Week, Worldwide Hospitality Awards 2014[11]
  • Best Resorts for Weddings and Honeymoons, Travel Agents Choice Awards (UK)
  • Luxury Hotels and Resorts Operator of the Year, TTG Travel Awards (London)[12]
  • Gold Award for Services by COTRI (China Outbound Tourism Research Institute)[13]
  • Best Hotel Group of the Year, Mauritius Tourism Awards[14]
  • Best Luxury Spa Group (Indian Ocean region), World Luxury Spa Awards[15]


2013

  • Luxury Hotels and Resorts Operator of the year, TTG Travel Awards
  • Best Luxury Spa Group (Indian Ocean region), World Luxury Spa Awards


2012

  • Best International Hotel Website, Best Hotel Website Africa and Best Hotel Website Mauritius, International Hospitality Awards
  • Luxury Travel Supplier of the Year, TTG Travel Awards (London)[16]
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See also

References
  1. "Company Snapshot Information – Code". Stock Exchange of Mauritius. Retrieved 22 December 2015.
  2. "Lux 2014 Annual Report" (PDF). LUX Island and Resorts. Retrieved 21 December 2015.
  3. "Mauritius Top 100: GML ranks first on turnover; MCB on profits". Africa MONEY. Retrieved 22 December 2015.
  4. luxresorts.com. "About LUX* Resorts & Hotels". www.luxresorts.com. Retrieved 2017-08-23.
  5. "LUX Hospitality Ltd :: OpenCorporates". opencorporates.com. Retrieved 2017-08-23.
  6. http://www.luxresorts.com/media/1127687/bd-rapport-annuel-lux-2013.pdf
  7. http://statsmauritius.govmu.org/English/Publications/Pages/Monthly-Tourist-Arrival.aspx
  8. Tourism in Mauritius
  9. luxresorts.com. "LUX* Resorts & Hotels announces the LUX* Tea Horse Road as the cornerstone". www.luxresorts.com. Retrieved 2017-08-23.
  10. Islets of Mauritius
  11. "Winners of the 15th edition of the Worldwide Hospitality Awards". hospitality-on.com. Retrieved 2017-08-23.
  12. "The winners of the TTG Travel Awards 2014". TTG Media | Travel industry, travel agent and tourism news, events and jobs. Retrieved 2017-08-23.
  13. luxresorts.com. "LUX* Receives CTW Award 2014 - About us". www.luxresorts.com. Retrieved 2017-08-23.
  14. luxresorts.com. "LUX* Resorts & Hotels was awarded Best Mauritian Hotel Group at the recent". www.luxresorts.com. Retrieved 2017-08-23.
  15. luxresorts.com. "LUX* Me 2014 World Luxury Spa Award Winner - About us". www.luxresorts.com. Retrieved 2017-08-23.
  16. "Archived copy". Archived from the original on 2015-05-15. Retrieved 2015-05-12.CS1 maint: archived copy as title (link)
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