LG Prada

The LG KE850, also known as the LG Prada,[1] is a touchscreen mobile phone made by LG Electronics. It was first announced on 12 December 2006[2][3] and was created in collaboration with Italian luxury designer Prada.[4] It was made official in a press release on 18 January 2007.[1] Sales started in May 2007, retailing for about $777 (600 euros).[5]

This article is about the KE850. For the KF900, see LG Prada II. For the P940, see LG Prada 3.0. For other uses, see Prada (disambiguation).

PRADA Phone by LG
ManufacturerLG Electronics
Compatible networksGPRS/EDGE Tri-Band (900/1800/1900)
RelatedLG Chocolate
Form factorSlate
Dimensions98.8×54×12 mm
Mass85 g
MemorymicroSD Internal Memory Slot, behind the battery.
Display256K color TFT touchscreen, 240 × 400 px
Rear camera2 megapixel, video CIF (30 frame/s), flash
ConnectivityBluetooth 2.0, USB 2.0

It is the first mobile phone with a capacitive touchscreen.[6] The KE850 sold 1 million units[7][8] in the first 18 months.[9] A second version of the phone, the LG Prada II (KF900) was released December 2008.

The LG Prada was announced shortly before Apple CEO Steve Jobs announced the [10] iPhone on January 9, 2007.[11][12] After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the KE850 after it was announced as part of the iF Design Award.[13][14]

Specifications

Source: [15]

General
  • Form factor: Touchscreen
  • Dimensions: 98.8 × 54 × 12 mm
  • Weight: 85 g
  • Main screen type: Capacitive TFT touchscreen, 256K colors
  • Main screen size/resolution: 240 × 400 pixels, 3 inches
  • Messaging: SMS, EMS, MMS, Email
  • Operating system: Flash UI
  • Built-in handsfree: Yes
  • Voice-dial/memo: Yes
  • Vibration: Yes
  • Organiser: Yes
  • Office document viewer: .ppt, .doc, .xls, .pdf, .txt
  • Battery stand-by: Up to 300 h
  • Battery talk time: Up to 3 h

Connectivity
  • 2G network: GSM 900 / 1800 / 1900 (tri-band)
  • Bluetooth: v2.0 with A2DP
  • USB: v2.0

Multimedia
  • 2MP camera: 2 MP, 1600×1200 pixels, video (CIF 30 frame/s), flash
  • Internal memory: 8 MB shared memory
  • Memory slot: microSD (TransFlash), up to 2 GB
  • Games: Halloween Fever, Photo Puzzle, Virus, Pipe
  • Music: MP3 player
  • Radio: Yes
  • Ringtones: Polyphonic (40 channels), MP3
  • Speakers: Built-in handsfree

Awards
  • International Forum Design—Product Design Award for 2007[14]
  • Red dot design award—LG Prada Wins "Best of the Best" red dot Design Award, 2007[16][17]
  • Fashion phone of the year—Mobile Choice (2007)[18]
  • Best fashion phone—What Mobile Awards (2007)[19]
  • Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)[20]
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See also

References
  1. "Mobile Innovation Meets Avant-Garde Design" (Press release). 24 October 2007.
  2. "LG, Prada to Start Selling Mobile Phone at Start of Next Year" (Press release). 11 December 2006. Archived from the original on 8 January 2007.
  3. "The LG KE850: touchable chocolate".
  4. "LG unveils iPhone-like Prada mobile phone". MacDailyNews. 19 January 2007.
  5. zekrahminator (19 January 2007). "LG and Prada show off iPhone look-alike". TechPowerUp.
  6. Temple, Stephen. "Vintage Mobiles: LG Prada – First mobile with a capacitive touchscreen (May 2007)". History of GMS: Birth of the mobile revolution.
  7. Christian Zibreg (23 February 2009). "Second-gen LG Prada, not the iPhone, rules the fashion cellphone market". TG Daily.
  8. RobK (20 November 2008). "LGPradaWatch: Naming of the phone, sales and miscellaneous musings". Mobile Industry Review.
  9. Telecoms Korea article from 2008/09/24
  10. Dolan, Brian. "Timeline of Apple "iPhone" Rumors (1999–Present)". Archived from the original on 15 April 2008. Retrieved 17 February 2008.
  11. Jobs, Steve (January 19, 2007). Macworld San Francisco 2007 Keynote Address. San Francisco: Apple, Inc. Archived from the original on December 22, 2010.
  12. Cohen, Peter (13 March 2007). "Macworld Expo Keynote Live Update". Macworld. Archived from the original on 24 July 2010. Retrieved 21 July 2010.
  13. Wright, Aaron (20 February 2007). "The iPhone Lawsuits". Apple Matters. Archived from the original on 3 April 2007. Retrieved 25 June 2007.
  14. "iF product design award 2007 - 01. Consumer Electronics/Telecommunications". Archived from the original on 14 January 2012.
  15. "Archived copy". Archived from the original on 4 March 2016. Retrieved 24 July 2008.CS1 maint: archived copy as title (link)
  16. Iohana Georgescu (19 March 2007). "LG Prada Wins 'Best of the Best' Award". Softpedia.
  17. "LG's Prada wins prestigious European design award". Mobile Tech News. 19 March 2007.
  18. "Best phones of 2007 unveiled at Mobile Choice Awards". 5 October 2007. Archived from the original on 6 December 2008.
  19. "What Mobile Awards 2007 - 2006 Winners". Archived from the original on 11 May 2008.
  20. "Best-Looking Phone - Mobile Devices - CNET Asia Readers' Choice Awards 2007/08". Archived from the original on 15 September 2008.
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