Kodiak Cakes

Kodiak Cakes is a brand of pancake and waffle mix. The brand, which began as a small family operation, is based in Park City, Utah. The brand has expanded to sell individual oatmeal, brownie mixes, frozen prepacked waffles, frozen prepacked pancakes, granola protein bars, and fruit syrups.[1]

Kodiak Cakes
Product typePancake mix, breakfast foods
CountryUnited States
Introduced1982 (1982)
Websitekodiakcakes.com

History

The pancake brand was founded in 1982 as a small family brand. In the 1990s the two brothers from the same family incorporated their family's business, but met with limited financial success.[2][3] In 2014 the brand was featured on an episode of the American television show Shark Tank, though the company declined to make a deal with the show's hosts. Despite this, the company's sales increased, leading the brand being cited as an example of a company that benefited from not reaching an agreement with the popular show.[4][2][5][6][7]

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References

  1. "Kodiak Cakes | Nourishment For Today's Frontierâ„¢". Kodiak Cakes, LLC. Retrieved 2019-07-25.
  2. Bronner, Stephen J. (2018-05-07). "This Entrepreneur Almost Quit Multiple Times, But After Appearing on 'Shark Tank' He Now Has a $100 Million Business". Entrepreneur. Retrieved 2018-05-20.
  3. "Kodiak Cakes, LLC: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2018-05-20.
  4. "This Startup Didn't Get a Deal on 'Shark Tank,' and That Helped Save It From Bankruptcy". Inc.com. 2018-04-03. Retrieved 2018-05-20.
  5. "Protein-Packed Waffles and Pancakes are the Perfect Way to Start the Day". The Manual. 2018-04-05. Retrieved 2018-05-21.
  6. "Shark Tank: The 15 Worst Pitches The Sharks Passed On (And The 10 Best)". ScreenRant. 2019-04-22. Retrieved 2019-05-27.
  7. Atamian, James (2019-07-01). "Why Kodiak Cakes Rejected the Sharks -- and Was Better for It". Inc.com. Retrieved 2020-03-26.
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