Ketto

Ketto is an Indian crowdfunding platform based in India that allows individuals and NGOs to raise money for social, creative and personal causes.[2] From 2012 to July 2020, over ₹1100 crore was raised on the platform for over 2 Lakh campaigns and 55 Lakhs donors.[5] The company is based in Mumbai, Maharashtra, India with social worker representatives spread across the country.

Ketto
Type of site
Crowdfunding for donations
Available inEnglish
Headquarters
Mumbai, Maharashtra
,
India[1]
OwnerKetto Online Ventures Pvt Ltd.
Founder(s)
Key people
  • Varun Sheth
  • (CEO)
  • Zaheer Adenwala
  • (CTO)
IndustryCrowdfunding, Charity, E-commerce
URLketto.org
Launched12 December 2012 (2012-12-12)
Current statusActive

History

The company was founded in December 2012 by Varun Sheth, Kunal Kapoor and Zaheer Adenwala. Ketto was the first donation based peer to peer crowdfunding platform. Ketto stands for Key to Tomorrow, implying the founders goal to create a change in the society.

Ketto is Asia's most trusted[6] crowdfunding platform, responsible for raising over ₹500 crore[7] since its debut in 2012.

Business model

Ketto allows users to create their campaign page with which they raise money only for genuine cause. All raised funds are transferred to the beneficiary within the promised time, after the deduction of Ketto’s commission/fees. Majority of campaigns are run to raise money for medical bills or education fees.

In both cases, the due diligence is done with the respective hospital/education institution to verify the claim and money is transferred directly to the hospital or education institution. In certain cases, a part of the raised funds is transferred to the individual also to cover post-treatment costs or other costs around education.[2][8]

Notable projects
Project Amount raised Notes Date
Our ‘Yoddha’ Rahul needs your support this time. ₹ 37,52,470 In 2017, Rashi Yadav raised funds for her husband Rahul who was suffering from Cancer. He needed to undergo chemotherapy treatment. The campaign managed to raise Rs. 37,52,470 with the help of 902 supporters. Rashi now runs The Yoddhas, a non-government organisation dedicated to the well-being of cancer patients throughout India. [9] February 24, 2017
This Single Mother Is Struggling To Fund Her Daughter's Urgent Liver Transplant. ₹ 39,29,860 In 2018, Lalitha (a single mother) raised funds for her daughter Bhoomika. Her child needed to undergo an urgent Liver Transplant. The mother managed to raise Rs. 39 Lakhs with the help of 1902 supporters. Bhoomika successfully underwent the surgery. [10] August 10, 2018
Help Nitesh Defeat Final Stage Cancer. ₹ 1,32,79,500 In 2017, Dimple Parmar raised funds for her husband Nitesh who was suffering from Stage III Cancer. He needed to undergo treatment in the US. The campaign received tremendous support and the couple managed to raise Rs. 1.32 crore with the help of 4186 supporters.[11] September 19, 2018
Cleaner dies in Delhi sewer, the family can't afford to even cremate him. ₹ 56,79,350 A 37-year-old man died of asphyxiation while cleaning a Delhi Jal Board (DJB) sewer in a residential neighborhood in west Delhi. Not only did the family have no one to mourn the death with, they did not have money to pay for the last rites also.

A photograph of a boy weeping next to his father's body moved Indian social media users to raise more than fifty lakh rupees ($70,609; £ 54,792) for his family in a day. [12]

 February 28, 2018
Kerala Floods₹ 2,46,81,002 In 2018 severe floods affected the South Indian state of Kerala in nearly a century, due to unusually high rainfall during the monsoon season. Ketto raised ₹ 1.2 crore for rehabilitation work. [13][14] February 13, 2019
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References
  1. "Ketto: Company Page". LinkedIn. Retrieved February 13, 2019.
  2. "If you give people the right to information, they will be ready to donate". Open. Retrieved February 13, 2019.
  3. "Bollywood actor Kunal Kapoor talks about Ketto, his crowdfunding startup which has raised Rs 40 Cr for social causes". Business Insider. Retrieved February 13, 2019.
  4. "Things Every Entrepreneur Needs To Do to Protect Their Company". Entrepreneur Magazine. Retrieved February 13, 2019.
  5. Ketto.org. "Crowdfunding Platform Websites in India". Ketto.org. Retrieved July 31, 2019.
  6. Korukonda, Ravi (April 8, 2019). "Amazon India partners with Ketto to launch crowdfunding initiative for sellers". Start-Up Hyderabad. Retrieved July 31, 2019.
  7. Ketto.org. "Crowdfunding Platform Websites in India". Ketto.org. Retrieved July 31, 2019.
  8. "Finding cash for a cause". The Hindu Businessline. Retrieved February 13, 2019.
  9. "Our 'Yoddha' Rahul needs your support this time". Ketto. Retrieved February 13, 2019.
  10. "This Single Mother Is Struggling To Fund Her Daughter's Urgent Liver Transplant". Ketto. Retrieved February 13, 2019.
  11. "Help Nitesh Defeat Final Stage Cancer". Ketto. Retrieved February 13, 2019.
  12. "The heartbreaking photo that raised $43,000 in one day". BBC.Com. Retrieved February 13, 2019.
  13. "Kerala Floods". Ketto. Retrieved February 13, 2019.
  14. "Kunal Kapoor's crowdfunding platform Ketto raises Rs 1.2 cr for rehab in flood-hit Kerala". The Economic Times. Retrieved February 13, 2019.
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