Keri Lotion

Keri Lotion is a brand name of moisturizing lotion introduced by Novartis Consumer Health. The brand has traditionally included different types of Keri Lotion such as Keri- Original, Keri- Advanced, Keri- Shea Butter, Keri- Basic Essential, Keri- Luxurious, and Keri- moisture rich oil. Keri lotion was a product of Westwood Pharmaceutical of Buffalo, New York. It was later purchased by Bristol-Mets Squibb.

History

Keri Lotion was first introduced by [Westwood Pharmaceuticals] to the American public in 1960. Keri lotion was put into doctor offices and hospitals, which was how the product was promoted.[1]

In 1998, Bristol Myers spent $6 million on advertising its original Keri Brand. In 1999, it was expected to double.

Innovation

Keri Lotion is now owned by NOVARTIS Pharmaceuticals. But is licensed by GlaxoSmithKline.

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References
  1. Staff writer Karen Hoppe. Drug & Cosmetic Industry. February 1889: 34


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