Ken-L Ration

Ken-L Ration was the name of a brand of canned and dry dog food. Ken-L Ration was owned by Quaker Oats, but the brand was sold to H. J. Heinz Co. in 1995.[1] The brand's name was a play on the World War II-era K-ration, and featured a yellow dog named Fido on its labels.[2]

The Ken-L Ration logo

The brand is now owned by Retrobrands USA LLC and licensed to Companion Brands. KEN-L RATION is back on the market and vast amounts of Ken-L Ration memorabilia can be found on eBay.

The dog food's "original" main ingredient was "U.S. Government Inspected horse meat", advertised as "lean, red meat".[3][4]

History

In the 1950s, Ken-L-Ration was the major sponsor of a local TV show in New York City called, "We Love Dogs." Each week a dog or puppy was featured as the prize in a contest. Viewers were invited to write and send letters to explain why they should win the dog. The next week, the winning letter was read and the winner appeared on the show and was given the dog.

The brand is most notable for a popular advertising jingle from the 1960s. The jingle was based on the song "My Dog's Bigger Than Your Dog" written by Tom Paxton. The advertisement consisted of two children, one of whom was a young Richard Marx,[5] singing

My dog's faster than your dog,
My dog's bigger than yours.
My dog's better 'cause he gets Ken-L Ration,
My dog's better than yours.
Ken-L Ration has lean red beef,
And lots of other good things,
When my mum goes to the store,
She buys a million cans or more...

A version of this jingle was used by KIA automobiles:

My van's bigger than your van,
My van's bigger than yours,
My van's better cause it's a KIA,
My van's better than yours.

Until 1968, Ken-L Ration was the sponsor of the pet kennel at Disneyland, known as Ken-L Land.[6]

Like several other dog food brands, Ken-L Ration issued a yearly award to brave or heroic dogs, titled the "Ken-L Ration Dog Hero of the Year Award". The last known year this was issued was 1996.

  • In the 1993 film, The Sandlot, a painted Ken-L advertisement is seen on the side of a building in the scene just after they all throw up on the carnival ride.
  • In the 1993 film Demolition Man, the jingle for Ken-L Ration is featured along with jingles from Armour and Green Giant as "oldies", popular music in the future society of San Angeles.
  • In the 1996 film Freeway, the film's star, a young Reese Witherspoon, is seen singing along with the jingle while watching TV just before the police come in to arrest her family.
  • On Sirius XM Radio 7 ("'70s on 7"), a parody of the Ken-L Ration jingle is occasionally heard as a station identification bumper in between songs played, the modified lyrics of which ending as "...My song's better than yours."
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See also

References
  1. Dressler, Catherine (1995). "Quaker Oats Sells Pet Food Business to H.J. Heinz Co". Findarticles.com. Archived from the original on 2015-09-24. Retrieved 2009-08-03.
  2. Famous Dogs E-L Archived 2007-04-10 at the Wayback Machine
  3. "Advertisement". Toledo Blade. Google News. July 23, 1950. p. 93.
  4. "Advertisement". Chicago tribune. December 15, 1951.
  6. "Ken-L Land at Yesterland". Yesterland.com. Retrieved 2009-08-03.
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