Kate Lanphear

Kate Lanphear is head of Google's Fashion Week search project.[1] Women's Wear Daily described the project as focused on New York Fashion Week and offering "searchable highlights provided by designers and shopping directly from the runway."[2] Previously she was style director at Elle,[3] then The New York Times’s T magazine.[4] In September 2014, she became editor-in-chief of Maxim, hired in 2014 to lead a redesign of the faltering magazine (in 2007 ownership of the magazine sold for $250 million; in 2014 it sold again for only $2 million.)[5] Her redesign hewed more closely to the style of men's magazines like Esquire and GQ that attracted older, more affluent readers; under her tenure, the magazine moved away from "photo spreads of scantily clad women" and featured a man (Idris Elba) on the cover for the first time.[6] Advertising pages grew significantly, but newsstand sales of the magazine fell,[3] and Lanphear left the magazine in November 2015.[7]

References
  1. Landsbaum, Claire (September 1, 2016). "Kate Lanphear Tapped to Lead Google's Fashion Week Search Project". The Cut. New York Magazine. Retrieved 4 March 2017.
  2. McDowell, Maghan (1 September 2016). "Google Taps Kate Lanphear for Fashion Week Google Search Product". Women's Wear Daily. Retrieved 4 March 2017.
  3. Schneier, Matthew (2015-10-23). "At Maxim, the Editor Kate Lanphear Is on Her Way Out". The New York Times. ISSN 0362-4331. Retrieved 2017-03-04.
  4. Somaiya, Ravi (18 January 2015). "As Playboy and Penthouse Fade, Newer Magazines Tilt Artistic". The New York Times. Retrieved 4 March 2017.
  5. Ross, Theodore (June 23, 2016). "What Happened to Kate Lanphear's Maxim?". Jezebel. Retrieved 4 March 2017.
  6. Alpert, Lukas I. (2015-10-22). "Maxim Editor Kate Lanphear Stepping Down". Wall Street Journal. ISSN 0099-9660. Retrieved 2017-03-04.
  7. Cision staff (2015-11-10). "Kate Lanphear Departs Maxim". Cision. Retrieved 2017-03-04.


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