Kamikaze (record label)

Kamikaze (Thai: กามิกาเซ่), stylized as kəmikəze, was a Thai record label owned by RS Public Company Limited. It was founded in 2007, and was originally managed by RS producer Sudhipong Vatanajang.[1] The label focused on young artists and catered to a target audience aged 10 to 17 years, as part of RS's restructuring plan to have multiple sublabels focusing on specific audience segments.[2] Some if its best known early artists include Four–Mod, Neko Jump, Faye Fang Kaew and K-Otic, Third.[3] RS also launched a website, zheza.com, to serve as a community site for its target group.[4]

Kamikaze
Founded2007 (2007)
Statusactive
Genre
Country of originThailand
LocationBangkok
Official websitewww.ilovekamikaze.com

Kamikaze produced several hits in its early years, and by its fifth year, had 32 artists under its umbrella.[5][6] However, Sudhipong departed the company in 2010,[7] and the label gradually lost most of its original artists as they outgrew their intended demographic. The label's management also changed direction, attempting to target more provincial audiences in addition to its originally urban audience[8]—in 2013, Kamikaze group 3.2.1's single "Splash Out" featured singer Bitoey from Kamikaze's sister label R Siam, The mv is a mix between luk thung (folk style) and luk kwad (teen style) with pop music, its music video became a viral sensation in thailand.[9][10] However, while the label continued to add new singers to its lineup or kamikaze next, although their label became a viral in outside thailand from 3rd Generation especially in 2016, Third's single "Love Warning" but they failed in thailand to generate the same level of reception, and the label eventually became inactive, amidst the decline experienced by the wider music industry. [11]

Kamikaze was inspired by Kpop, Jpop, Western pop and American pop. Back in 2006, when the era of rock music was growing. Hip hop music is climbing the charts continuously. One day, Nanny Girly Berry came to meet Afu “band producer” With bringing Korean music CDs The front cover wrote the name of the artist TVXQ. She gave it to him to remember that Nanny was especially excited and exhilarated by this group of artists. At first glance Afu “band producer” felt that this band was very similar to the early RS boy bands. Even listening to it was interesting. it's very good a pop songs Like going back to the era * NSYNC or Backstreet Boys, he think that this type of music may be one of teenagers are interested in, Including at that time he was interested in Morning Musume, a Japanese idol group. So he want to combine all of them to create a new RS project, Therefore consulted with the supervisor Sudhipong Vatanajang, Melodiga management director and Deputy Managing Director of RS's music business, wants to make a pop group with many members. And mainly focus on the Pre-Teen market,

Accidentally in the same rhythm as Athit Lertrakamongkol Another producer Beginning to become saturated with music Would like to turn to do something new Therefore offering an online platform Hope is the center of teenagers. Which is starting to live in the internet world more Sudhipong thinks that if choosing to penetrate the teen market then it should make it big. Therefore binding both projects and presenting to the executives at once.

In fact, RS is a music entertainment that has been working on teen music since the beginning. From the gathering of stars to the '90s teen idols, there are many teen idols such as Touch, Raptor, Lift-Oil and The X-Venture, as the head of the 90's teen idols procession of thaipop and continued to be sent to D2B, Girly Berry. Only the past, the marketing direction is focused on the broad market. Or if drilling into groups, it will be divided according to music such as pop, rock, jazz rather than divided according to consumer behavior.

But with a very different business model, his project could not be approved at that time, Until one month passed Sudhipong went to talk to Kriengkai Chetchotisak "the owner of RS" that "It's like Lift-Oil Boyscout 2007." These words made him smile and made him to approve this project.[12]

Former artists
rainbow symbol of kamikaze
zheza.com

Artists and Bands who worked with Kamikaze included:[13]

  • First era :
    • Chilli White Choc
    • Faye Fang Kaew
    • Four–Mod
    • K-Otic
    • Knomjean (Kunlamas Limpawutwaranon)
    • Mila (Jamila Panpinij)
    • Neko Jump
    • Seven Days
    • Siska
    • Payu (Payu Clark)
    • The Piams (Ning Pink)
    • Waii (Panyarisa Thienprasit)
  • Second era ("Kamikaze Wave") :
    • 3.2.1
    • Kiss Me Five
    • Swee:D
    • X-I-S
    • Fact U
    • Kat–Pat
    • Timethai
    • Jinny
    • ABQueen
    • Carol (Arisara Rosendahl)
    • Fah (Sarika Sartsinsupa)
    • Split
    • Min (Min Yongsuvimol)
    • Jeff (Jeff Worakamol Sater)
  • Third era ("Kamikaze Next") :
    • Angie (Thiticha Sombatpiboon)
    • Porsche (Sivakorn Adulsuttikul)
    • Peter (Cholapatr Jeepetch)
    • Pleum (Nachkhun Nuttanon)
    • Green (Piyaphum Thanawanittrakul)
    • Thank You (Sinchanok Klaitae)
    • Third (Lapat Ngamchaweng)
    • Marc (Thanat Rattanasiriphan)
    • Part (Chaitach Chiwamongkhon)
    • V.R.P (Pleum,Peter,Porsche)

("some members and trainees have not been debuted or announced")

gollark: That's 60MB/s, not awful.
gollark: Maybe your storage is slow.
gollark: (rsync good)
gollark: Mine is deployed using rsync technology.
gollark: As opposed to your own user.

References
  1. "อาร์เอส เอาใจวัยใส เปิดตัวค่ายใหม่ "กามิกาเซ่"". Archived from the original on 10 April 2007.
  2. Nainapat, Prepanod (14 July 2018). "Recording companies redefine consumers". The Nation. Archived from the original on 30 July 2008. Retrieved 12 April 2019.
  3. Patcha Poonpiriya (8 September 2017). "อำลา 10 ปี 'Kamikaze' อยากรู้ไหมตอนนี้พวกเขาสบายดีไหม เป็นยังไงกันบ้าง". The Standard (in Thai). Retrieved 12 April 2019.
  4. "กามิกาเซ่-ชีซ่า ดอทคอมไพ่ใบใหม่ อาร์เอส". Kom Chad Luek. 5 April 2007. Archived from the original on 8 April 2014. Retrieved 12 April 2019.
  5. "Blitzed for success". The Nation.
  6. Asvasena, Thasong (20 October 2012). "The kids are alright". The Nation. Retrieved 12 April 2019.
  7. ทางสายใหม่ที่มีแต่คำครหา ของ 'ชมพู ฟรุตตี้'. Kom Chad Luek (in Thai). 7 August 2010. Retrieved 12 April 2019.
  8. สุดเศร้า! ปิดตำนานค่ายเพลง "กามิกาเซ่". New TV 18 (in Thai). 6 September 2017. Retrieved 12 April 2019.
  9. "'Splash Out' music video gets 8.6m YouTube views". Bangkok Post. 14 May 2013. Retrieved 12 April 2019.
  10. Lersakvanitchakul, Kitchana (1 June 2013). "She's got the moves". The Nation. Retrieved 12 April 2019.
  11. "กาลครั้งหนึ่ง RS เบอร์ 2 ค่ายเพลงยักษ์ใหญ่เมืองไทย กับวันนี้สู่ "ธุรกิจ คอมเมิร์ซ"". Marketing Oops!. 18 March 2019. Retrieved 12 April 2019.
  12. https://readthecloud.co/kamikaze/. เรื่องราวของค่ายเพลงที่มีศิลปินอายุเฉลี่ยน้อยสุดของประเทศ ก้าวแรกของการเปลี่ยนภาพลักษณ์แบรนด์ RS
  13. Lersakvanitchakul, Kitchana (7 September 2017). "ย้อนเวลาให้หายคิดถึง กับ Kamikaze ความทรงจำแสนสดใสของวัยรุ่นยุค 2000". The Matter. Retrieved 12 April 2019.
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