Kai-Markus Mueller

Kai-Markus Müller is a German neuroscientist, entrepreneur, and professor.[1] He is currently Professor of Consumer Behavior at HFU Business School in Villingen-Schwenningen, Germany.[2] Müller previously acted as founder and CEO of The Neuromarketing Labs, a consumer neuroscience research company based in Aspach, Germany.[3] He is known for having developed an EEG-based research technique for measuring willingness to pay.[4] He is an alumnus of consulting firm Simon-Kucher & Partners.[5]

Kai-Markus Müller
Born
Stuttgart, Germany
NationalityGerman
OccupationNeuroscientist, entrepreneur, and professor
Academic background
Alma materInternational Max Planck Research School
Academic work
DisciplineNeurology
InstitutionsHochschule Furtwangen University

Education

Müller earned his PhD in neural and behavioral sciences in 2010 from the International Max Planck Research School in Tübingen for his dissertation research conducted at the National Institute of Mental Health.

Selected works
  • Müller, KM (2012). NeuroPricing - wie Kunden über Preise denken. Haufe Lexware. ISBN 978-3648030257.
  • Hoefer, D; Handel, M; Müller, KM; Hammer, T (2016). "Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event-related potentials". Skin Research Technology. 22 (4): 1–9. doi:10.1111/srt.12288. PMID 26991667.
  • Herbes, C; Friege, C; Baldo, D; Müller, KM (2015). "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity". Energy Policy. 87: 562–572. doi:10.1016/j.enpol.2015.10.001.
  • Baldo, D; Parikh, H; Piu, Y; Müller, KM (2015). "Brain waves predict success of new fashion products: A practical application for the footwear retailing industry". Journal of Creating Value. 1 (1): 61–71. doi:10.1111/srt.12288. PMID 26991667.
  • Müller, KM; Do, DH; Schillinger, F; Leopold, DA (2009). "Dissociable perceptual effects of visual adaptation". PLoS ONE. 4 (7): e6183. doi:10.1371/journal.pone.0006183. PMC 2703777. PMID 19593384.
  • Müller, KM; Wilke, M; Leopold, DA (2009). "Visual adaptation to convexity in macaque area V4". Neuroscience. 161 (2): 655–662. doi:10.1016/j.neuroscience.2009.03.070. PMC 2724890. PMID 19345725.
  • Wilke, M; Müller, KM; Leopold, DA (2009). "Neural activity in the visual thalamus reflects perceptual suppression". Proceedings of the National Academy of Sciences. 106 (23): 9465–9470. doi:10.1073/pnas.0900714106. PMC 2684842. PMID 19458249.
  • Osman, A; Müller, KM; Syre, P; Russ, B (2005). "Paradoxical lateralization of brain potentials during imagined foot movements". Cognitive Brain Research. 24 (3): 727–731. doi:10.1016/j.cogbrainres.2005.04.004. PMID 15894471.
gollark: News sites: they have a few kilobytes of text a page. They do not need to download megabytes of JS to render that, because the HTML renderer is perfectly good.
gollark: This is in fact something HTML is capable of.
gollark: I mean, webapps are a thing which exists, but a lot of sites... aren't that, and just need to render some text and images.
gollark: (always)
gollark: Also, I have a perfectly good solution for much of the modern internet: just don't use JS and switch to plain CSS/HTML. You do not actually need it.

References
  1. "Villingen-Schwenningen: Das Hirn entscheidet über den Kauf". Schwarzwälder Bote (in German).
  2. "Prof. Dr. Kai-Markus Müller". Hochschule Furtwangen University.
  3. Stocker, Frank (18 July 2015). "Psychotricks der Verkäufer: So durchschauen Sie die Maschen". Die Welt.
  4. Frank Thadeusz (October 10, 2013). "Scientist Uses Brainwaves to Test Ideal Prices for Products". Spiegel Online.
  5. "Will Companies One Day Use Brain Waves to Find Ideal Pricing?". Bloomberg.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.