Johnson Products Company

Johnson Products Company is a privately held business formed in Chicago in the United States of America in 1954 by salesman George E. Johnson, Sr. and his wife the late Joan Johnson. It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names Afro Sheen and Ultra Sheen. The company was a longtime sponsor of the syndicated US television dance show Soul Train until that program's cancellation.

The company was bought by Procter & Gamble in 2004 and its products were marketed as part of the P&G portfolio. In March 2009, a consortium of African-American investment firms bought the company from P&G to reestablish its position as an African-American-owned company.

Documentary

The history of Johnson Products Company is featured in Bayer Mack's 2019 documentary, No Lye: An American Beauty Story, that chronicles the rise and decline of the black-owned ethnic beauty industry.[1]

References


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