John LeFevre

John LeFevre (born 1980) is a former Salomon Brothers and Citigroup investment banker and bond syndicate executive. In 2010, LeFevre was hired by Goldman Sachs (this is not true, LeFevre was given an offer by Goldman Sachs but never went through working there per his interview with Ryan Hawk)[1] to run its Asian Bond Syndicate team. LeFevre is known for creating the anonymous Goldman Sachs Elevator (@GSElevator) Twitter handle. The account purported to reflect and satirize banking culture, and accumulated considerable followers and press coverage. Goldman Sachs and Citigroup launched internal investigations in an attempt to identify the source(s) of the tweets.

Life

LeFevre attended Choate Rosemary Hall in Wallingford, Connecticut and Babson College in Wellesley, Massachusetts, and joined Salomon Brothers in 2001, serving in its New York, London, and Hong Kong offices.[2] The Asset magazine referred to LeFevre as "one of the most prolific syndicate managers in Asia." He later worked for Amias Berman & Co., a capital markets and private equity boutique founded by two former Citi bankers.[3] In 2010, LeFevre was hired by Goldman Sachs[1] to run its Asian bond syndicate desk, but was prevented from joining over a non-compete clause. LeFevre left the industry in 2012 to write his memoir, published in 2015, which became a New York Times Bestseller, and was option by Paramount[4] as a movie with Zac Efron attached to the project.

GSElevator

LeFevre created the @GSElevator Twitter in August 2011 as an "homage" to an earlier account called @CondeElevator, which shared supposedly overheard snippets from publisher Condé Nast.[5] He would later describe his goal as "to illuminate Wall Street culture in an entertaining and insightful way". The account proved immediately successful and within a couple weeks, LeFevre (anonymously) was interviewed by Kevin Roose at The New York Times. By 2014, the account had over 600,000 followers.[6]

LeFevre later began writing articles and banking guides for Business Insider under the name "Goldman Sachs Elevator". He would later form "GSE Media" as a digital media entity to control the business interests of @GSElevator and expand by creating websites such as "The Whim" to house his content.

Straight to Hell

In 2014, LeFevre began shopping around a book proposal based on his life as a banker, to be released under a pseudonym and marketed as by the man behind @GSElevator.[6] The proposed title, under which it was eventually published, was Straight to Hell: True Tales of Deviance, Debauchery and Billion Dollar Deals.

Barron's called the book "a classic of the genre."

Citations
  1. "Bloomberg - Are you a robot?". www.bloomberg.com. Retrieved 2019-08-09.
  2. Sorkin, Andrew Ross (2014-02-24). "@GSElevator Tattle Exposed (He Was Not in the Goldman Elevator)". The New York Times Dealbook blog. Retrieved 2017-09-13.
  3. Nicholas, Katrine (2010-09-20). "Goldman Sachs Said to Hire Lefevre as Asia Debt Syndicate Head". Bloomberg News.
  4. "Zac Efron Tackling True-Life Wall Street Story 'Straight to Hell' (Exclusive)". The Hollywood Reporter. Retrieved 2019-08-09.
  5. Roose, Kevin (2011-08-12). "Meet the Goldman Sachs Banker Behind @GSElevator". The New York Times Dealbook blog. Retrieved 2017-09-13.
  6. Roose, Kevin (2014-01-08). "The Goldman Sachs Elevator Is Shopping a Book Proposal". New York. Retrieved 2017-09-13.
gollark: Perhaps. Weird that they stopped, though, it's not like electronics became significantly less useful.
gollark: The closest thing is that we had to learn about UK plugs and how to wire them in Physics for some reason.
gollark: Are/were electronics classes a common thing in America or wherever? I don't think they really exist here.
gollark: If it's the first one, you could switch to being actively aggressive instead and see if they prefer it.
gollark: Is their problem the passive bit, or the aggressive bit?
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