Jo Tu Na Mila

"Jo Tu Na Mila" (Urdu: جو تو نہ ملا‎ transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]

"Jo Tu Na Mila"
Single by Asim Azhar
LanguageUrdu
Released20 November 2018
GenreBallad, Romantic
Length4:20 (video)
3:57 (audio)
LabelVYRL Originals
Composer(s)Asim Azhar
Lyricist(s)Kunaal Verma
Producer(s)Waqas Hasan
Asim Azhar singles chronology
"Teriyaan"
(2017)		 "Jo Tu Na Mila"
(2018)		 "Humrahi"
(2019)
External media
Audio
Jo Tu Na Mila (audio) on YouTube
Video
Jo Tu Na Mila (video) on YouTube

Release and success

The song was released by VYRL Originals on YouTube on 20 November 2018. The song crossed 15 million views within few days of its release.[2] It received highest views for a Pakistani song in one day on YouTube.[3] The song completed 100 million views on YouTube on 4 May 2020.[4][5][6] Recently this song is accused of copying from the music of a Japanese movie “A Town With An Ocean View” which is originally produced by Studio Ghibli’s Kiki Delivery Service.

Music video

Music video is directed by Yasir Jaswal. The song's music video features Asim Azhar, Iqra Aziz and Waleed Khalid. [7] The video begins with aerial shot of city. Itshows the story of Asim following his girlfriend who is going on a date with another man. [3] He doesn't pay attention to his friend's advice of moving on and keeps following the girl. He was following his beloved to get her back and see her last glimpses. At the end of video, he chooses to leave and is seen burning his happiness (his beloved pictures) that was locked in his memory to move on. [7][8]

Accolades
Award Category Result
Sony MIX Audience Music Awards "Best non-film song"[9] Nominated

Credits and personnel
  • Singer: Asim Azhar
  • Director: Yasir Jaswal
  • Starring: Iqra Aziz and Waleed Khalid
  • Composer: Asim Azhar
  • Music Producer: Qasim Azhar
  • Lyrics: Kunaal Verma
  • Co-Produced by Haider Ali
  • Co-Composer by Hasan Ali
  • Mixed by Chris “TEK” O Ryan
  • Mastered by Joe Bozzi
  • D.O.P: Farhan Hafeez
  • Gaffer: Asif Hasan
  • Focus Puller: Waqas Younis
  • Wardrobe & Styling: Ehtesham Ansari
  • Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
  • Design: Zain Khan at Cinescapes
  • Line Producer: Zuhaib Fayyaz
  • Producer: Waqas Hasan
  • Post: JaswalFilms
  • VFX: ProVision Post[10]
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References
  1. "Karan Johar loves Asim Azhar's new song – Pakistan Today". www.pakistantoday.com.pk. Retrieved 25 April 2020.
  2. "Asim Azhar flies high with new song 'Jo Tu Na Mila'". The Nation. 1 December 2018. Retrieved 25 April 2020.
  3. Sulaiman, Ghazala (1 December 2018). "Jo Tu Na Mila by Asim Azhar: Karan Johar is in Love With the Song!". Brandsynario. Retrieved 25 April 2020.
  4. "Asim Azhar's song 'Jo Tu Na Mila' hits 100 million views on YouTube". ARY NEWS. 5 May 2020. Retrieved 9 May 2020.
  5. "Asim Azhar's 'Jo Tu Na Mila' enters the '100 million club'". The Current. 4 May 2020. Retrieved 9 May 2020.
  6. "Jo Tu Na Mila hits 100M views on YouTube". www.bolnews.com. Retrieved 9 May 2020.
  7. Goswami, Debjani (22 November 2018). "Jo Tu Na Mila By Asim Azhar – The Ballad Of The Heartbroken Lover". HotFridayTalks. Retrieved 25 April 2020.
  8. "'Jo Tu Na Mila' by Asim Azhar is a ballad about unrequited love and it's quite impressive". Something Haute. 20 November 2018. Retrieved 9 May 2020.
  9. Ahmed, Hira (13 February 2019). "Jo Tu Na Mila: Asim Azhar's Song Nominated In India's Biggest Music Awards". Brandsynario. Retrieved 25 April 2020.
  10. Asim Azhar – Jo Tu Na Mila (Official Video) | VYRL Originals, retrieved 25 April 2020
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