Jill Avery

Jill Avery is a senior lecturer of business administration at Harvard Business School and an expert on customer relationship management.[1][2] Avery co-authored the Harvard Business Review's tool Go To Market Tools.[3] In the 2016–17 academic year, The Case Centre named Avery a top 40 bestselling case author.[4] She graduated from Wharton School of the University of Pennsylvania and Harvard Business School.

Avery was among the top 40 case authors consistently, since the list was first published in 2016 by The Case Centre. She ranked 14th In 2018/19[5] , 16th in 2017/18[6], 28th in 2016/17[7] and 37th in 2015/16[8].

References
  1. "Harvard Business School Faculty & Research". Retrieved 2018-09-26.
  2. Knowledge, HBS Working. "Harvard Business School Marketing Experts Weigh In On The Best Super Bowl Ads Of 2018". Forbes. Retrieved 2018-09-26.
  3. Díaz-Faes, Juan (2017-07-25). "A Refresher on Marketing ROI". Harvard Business Review. Retrieved 2018-09-26.
  4. "Our Top 40 Bestselling Case Authors 2016/17". thecasecentre.org. Retrieved 2018-09-26.
  5. "Top 40 Bestselling Case Authors 2018/19". thecasecentre.org. Retrieved 2020-06-18.
  6. "Top 40 Bestselling Case Authors 2017/18". thecasecentre.org. Retrieved 2020-06-18.
  7. "Our Top 40 Bestselling Case Authors 2016/17". thecasecentre.org. Retrieved 2020-06-18.
  8. "Top 40 Bestselling Case Authors 2015/16". thecasecentre.org. Retrieved 2020-06-18.


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