Jean-Marc Léger

Jean-Marc Léger (born 1961[1]) is an economist and founding President of Léger.

Jean-Marc Léger
Jean-Marc Léger in 2017
Born1961
NationalityCanadian
OccupationEconomist

Léger founded this firm with his father Marcel Léger in 1986 under the name Léger & Léger. Under his leadership, the company made ten acquisitions[2] in Canada and the United States. Today, Léger has more than 600 employees[3] in offices across Canada (Montreal, Quebec City, Toronto, Edmonton, Calgary, Winnipeg and Vancouver) and in the United States (Philadelphia).

Léger is a member of the Board of Directors of Groupe TVA, Groupe Sportscene[4] (owner of La Cage - Brasserie sportive), Capsana, the Fondation de l'entrepreneurship[5] and the CRIC (Canadian Research Insights Council).[6] He was Chairman of the Board of the Université du Québec à Montréal from 1999 to 2003 and of the Publicité Club de Montréal from 2002 to 2003. He was also President of the Board of Trade of Metropolitan Montreal between 2013 and 2015 and of the Worldwide Independent Network of Market Research,[7] which includes the largest independent marketing research firms. In 2020, he became appointed as one of the two Canadian representative for ESOMAR , the global community which represents data, research, insights and analytics professionals[8] .

Léger is the author of the best-selling book Cracking the Quebec Code and is recognized as an expert on consumer behaviour and millennials. He is a specialist of the American market and is frequently featured in the North American media.[9] He appears regularly on television programs, particularly during Quebec and Canadian elections, as a public opinion specialist.[10][11] He is also a columnist for the Journal de Montréal.[12]

Published works
  • Cracking the Quebec Code, in collaboration with Jacques Nantel and Pierre Duhamel, Éditions de l'Homme, 2016, 237 pages
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See also

Notes and references
  1. "Point chaud - Face-à-face de générations". Le Devoir (in French). Retrieved 2020-02-25.
  2. "Leger acquires NRG | News". Research Live. Retrieved 2020-02-25.
  3. "Leger - GreenBook Directory Listing | GreenBook.org". www.greenbook.org. Retrieved 2020-02-25.
  4. Ltd, Kostuch Media (2020-01-16). "Sportscene Announces Election of Directors". Foodservice and Hospitality Magazine. Retrieved 2020-02-25.
  5. "Board of directors - Réseau M". www.reseaum.com. Retrieved 2020-02-25.
  6. Team, CanView (2019-01-29). "CRIC News: New Members; Represents Bulk of Industry's Research Agencies". Canadian Viewpoint Inc - Your Market Research Tech Partner. Retrieved 2020-02-25.
  7. Conseil, Léger-Recherche Stratégie. "Avis aux médias - Jean-Marc Léger réélu président du Worldwide Independant Network of Market Research". www.newswire.ca. Retrieved 2020-02-25.
  8. "Esomar names Canadian representatives | News". Research Live. Retrieved 2020-05-08.
  9. Austen, Ian; Bilefsky, Dan (2019-08-17). "Trudeau, in Trouble in Much of Canada, Still Has Fans in Quebec". The New York Times. ISSN 0362-4331. Retrieved 2020-02-25.
  10. Times, The Hill (2019-11-01). "Dull campaign makes for 'easy' election call, says Léger, as most firms capture little shift in voting intentions". The Hill Times. Retrieved 2020-02-25.
  11. Valiante, Giuseppe (2019-09-16). "'We like to fall in love': Which federal party will win over the fickle Quebec voter?". Federal Election 2019. Retrieved 2020-02-25.
  12. Léger, Jean-Marc. "Parlons de sexe et de drogue". Le Journal de Montréal. Retrieved 2020-02-25.
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