Jason Kapalka

Jason Kapalka is a Canadian game developer and entrepreneur based in the Comox Valley, British Columbia.[1] He is best known as one of the founders, along with John Vechey and Brian Fiete, of the video game studio PopCap, which was founded in 2000 and sold to Electronic Arts in 2011; PopCap was originally titled “Sexy Action Cool,”[2] but the name was changed when it was found to be misleading to many players. Kapalka is listed at #82 on IGN's list of the top 100 game creators of all time.[3]

PopCap

Kapalka was the designer of Bejeweled (2000),[4][5] PopCap's first major hit and an early example of "freemium" casual games.[5] The game was originally known as "Diamond Mine", after a song by the Canadian band Blue Rodeo, but was changed to Bejeweled at Microsoft's insistence.[6] By 2013, variations of Bejeweled had been downloaded over 100 million times.

From 2000 to 2011, Kapalka was the chief game designer at PopCap and worked on many titles including Peggle, Zuma, Alchemy and other popular casual games in the mid 2000s.

With Plants vs Zombies, Kapalka and the team at PopCap took the risk of hiring designer George Fan away from Blizzard Entertainment for a long development cycle on an offbeat title: as he told DigitalSpy, "It's possible where it was a case where it was too weird, too hardcore and too scary for the soccer mums, and where it's too cutesy for hardcore players."[7] The initial release as a PC downloadable for casual players was not successful, but the game later developed a following among Steam players, then Xbox, and then became a major hit on smartphones, paving the way for a variety of sequels and spin-offs.

PopCap sold to Electronic Arts in 2011, and Kapalka left the company in 2014 to pursue a variety of other projects.[8]

Current projects

Blue Wizard Games

Soon after his departure from PopCap, Kapalka founded Blue Wizard Digital[9], a video game development studio and publisher specializing in campy horror games and shooters, including Slayaway Camp[10] and an officially licensed Friday the 13th puzzle game that has been released for the Nintendo Switch.[11] "I wanted to try working on some games that were out of PopCap’s normal range... stuff that was too violent or weird or hardcore for PopCap,"[12] Kapalka has said of his choice of genre.

Storm Crow Alliance

In 2011, Kapalka opened Storm Crow Tavern[13] in Vancouver, envisioning it as a "sports bar for geeks"; Storm Crow Alehouse followed in 2015. In 2018, the Storm Crow brand expanded to Toronto with Storm Crow Manor, housed in a grand heritage manor dating to 1877, which the Toronto Star calls "basically like a Planet Hollywood or Hard Rock Café, but it celebrates genre entertainment of all kinds".[14] Kapalka plans to continue to expand the Storm Crow brand. [15]

The Mysterious Package Company

Kapalka became involved with the Mysterious Package Company in 2013, after spotting a strange crate on the shelf at the home of a friend, Mass Effect and The Long Dark voice actor Mark Meer, and tracking down the manufacturer. He became their primary investor and advisor in 2014.

The company specializes in the delivery of highly detailed “fake” experiences via mail, which tell a strange or science-fictional story, and typically culminate in the delivery of a nailed-shut wooded crate containing a bizarre hand-crafted artifact.

The Mysterious Package Company has since grown into an enterprise that employs dozens of people in Toronto, and which has shipped tens of thousands of “experiences” worldwide.

In July 2015, a Kickstarter for a new Mysterious Package Company product, "The Century Beast", raised nearly half a million dollars.[16] In 2016, a Kickstarter for another product, "Filigree in Shadow", raised even more,[17] making the two Kickstarters among the most successful ever in their category.

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References
  1. "Creating Fun & Games: Jason Kapalka". CVC. 2017-10-20. Retrieved 2019-05-22.
  2. Lipscombe, Dan (2018-06-13). "PopCap and Jason Kapalka". Medium. Retrieved 2019-05-22.
  3. Top 100 Game Creators - IGN.com, retrieved 2019-05-22
  4. Edwards, Jim. "BEJEWELED: The Definitive, Illustrated History Of The Most Underrated Game Ever". Business Insider.
  5. Kushner, David (2008-10-20). "Bejeweled Creator Spills Secrets of Addictive Games". Wired. ISSN 1059-1028. Retrieved 2019-05-22.
  6. "Q&A: Jason Kapalka of PopCap Games". www.bizjournals.com. Retrieved 2019-05-22.
  7. Reynolds, Matthew (11 September 2010). "Jason Kapalka ('Plants Vs. Zombies')". Digital Spy.
  8. "PopCap CEO to retire, cofounder will take over the Plants vs. Zombies studio (exclusive)". VentureBeat. 2014-01-02. Retrieved 2019-05-22.
  9. Wizard, Blue. "Blue Wizard Digital".
  10. Meer, Alec (2016-10-26). "Nightmare On Steam Street: Popcap Founder's Slayaway Camp Gets A Deluxe Edition". Rock, Paper, Shotgun. Retrieved 2019-05-22.
  11. Podcast, NXpress (2018-10-26). "NXpress Nintendo Podcast #147: Talking Video Games with Jason Kapalka of Blue Wizard Digital". Goomba Stomp. Retrieved 2019-05-22.
  12. Crowley, D. D. (27 June 2018). "Interview: Blue Wizard Digital's Jason Kapalka, Creator of 'F13: Killer Puzzle'".
  13. Quan, Arielle (2016-09-16). "Biz Briefing: Storm Crow's Jason Kapalka". Daily Hive. Retrieved 2019-05-22.
  14. "Storm Crow Manor is Toronto's greatest geek bar - The Star". thestar.com.
  15. "Storm Crow Manor a treat for nerds and geeks alike - The Star". thestar.com.
  16. "'Mysterious Package' campaign rakes in the cash on Kickstarter" – via The Globe and Mail.
  17. "The Mysterious Package Company Presents: Filigree in Shadow". Kickstarter.
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