Janette Toral

Janette Toral is a Filipino practicing e-commerce, social media, and Internet marketing specialist. She is also a facilitator, blogger, policy lobbyist, business and social entrepreneur, educator, researcher, writer, ambassador, community leader, and business leader. She has been dubbed as the "mother of e-commerce law in the Philippines".[1][2][3]

Janette Toral
Nationality	Filipino
Occupation	Trainer, writer, SEO consultant, blogger, policy lobbyist, and entrepreneur.
Notable work	Blogging from Home, DigitalFilipino.com E-Commerce Workshop E-Book, DigitalFilipino: An E-Commerce Guide for the eFilipino
Website

Advocacy

Toral is an active volunteer working on the Philippines E-Commerce Roadmap (2016 to 2020), actively presenting it in various local and international fora for various stakeholder consultation initiatives.[4][5][6] Toral was one of the plaintiffs in the 2014 landmark case Disini v. Secretary of Justice.[7]

Business interests

Toral founded the Philippine Internet Commerce Society in 1997. She lobbied for the Y2K Law and E-Commerce Law which were eventually passed in the year 2000, making it easier for companies in the Philippines to do online businesses globally.[8]

Toral's personal website, DigitalFilipino.com, was founded in September 1999, to promote her e-commerce book and Philippine internet documentary.[9]

She started the DigitalFilipino Club in 2003, also to promote her second e-commerce book and Philippine internet documentary.[10]

In 2006, Toral created the DigitalFilipino.com Podcast, co produced with Pocholo Gonzales of Creative Voices Productions, which had 13 episodes.[11]

In 2007 she launched the DigitalFilipino Web Awards, which, with different categories, is given yearly to the best Filipino websites.[12]

Since 2003 Toral has also been writing a weekly business column for Sun.Star Cebu.[13]

Since 2002 she has been campaigning for the application of capability maturity model integration (CMMI) in the Philippines, which would ensure higher-quality software development in the country and make the Philippines compete effectively in the international market. Toral's goal of making the country dependent on its own CMMI trainers and assessors has still to be realized.[14]

Writings

The DigitalFilipino Stats Report

Toral first published the Digital Filipino Stat report in 2002. The issues spoke about the importance of IT to users.

The third of a series of regular survey results of DigitalFilipino in 2002 shows that the internet has grown in importance to users. Internet users in the Philippines seem to have shifted from toy and communication services to research and business tools. The survey allows entrepreneurs to make more important decisions in their strategies and operations on the services offered.[15]

Over 40% of those surveyed said that the internet was used basically for research. Twenty percent said that email was the main reason for using the internet. Sixty percent were accessing the internet in their place of work, and were not limited to big companies alone but had spread to small and medium enterprises. All these users were also shopping online. This issue is concerned mainly with the use of the internet and shopping behavior online.[15]

The second issue speaks of mobile phone users in the Philippines, which is considered as a wireless champion due to the acceptance of users in the short messaging service (SMS). Almost 17% of Filipinos have prepaid or postpaid subscriptions to mobile services. Telecom providers all over Asia have used the Philippines as a model in the development of added services on SMS usage.[16]

The fourth issue talks about the latest in e-services. According to Toral's latest survey in 2003, Secretary Manuel Roxas had been the best evangelist in promoting the outsourcing industry, referring to e-services like contact centers and medical transcriptions. According to the stats report, 21% of those surveyed were satisfied with the support that the government was giving the e-service industry. They were also satisfied with the efforts given to improve the quality of education and skilled workers, the opening of IT parks, and with the incentives provided for related campaigns on IT.[17]

Another issue of the 2003 DigitalFilipino Stats Report, entitled "The Filipino Internet banker," states that more than half a million Filipinos would regularly bank online. Convenience, time, and resource saving were the principal factors for using online banking services, which included inquiries on accounts, transfer of funds, and payment of bills. Most internet users banking online were young, 68% being males. Internet banking has become an effective tool in acquiring clients who are ready to spend money.[18]

Other writings and publications

Year	Publishing
2009	Blogging from Home[19](speaks of blogging trend in the Philippines. The blogging community has grown, the blog contents are cause-oriented, and the people can find information here where they can't get anywhere else)[20]
September 2004	Editor of the Philippine Internet Review project documenting 10 years of the Internet in the Philippines
May 2004	Published the DigitalFilipino.com E-Commerce Workshop E-Book printed edition through McGraw-Hill Education Asia.
June 2002	Published the 1st IT-focused Statistics publication with DigitalFilipino StatsReport
June 2000	"The DigitalFilipino: An E-Commerce Guide for the eFilipino"[21]
September 1999	Published the 1st E-Commerce research website in the Philippines with DigitalFilipino.com

Awards

2011	Recognized as a promising woman leader in entrepreneurship and technology (US Embassy)	Toral was sent to the US as part of the professional exchange program, International Visitors Leadership Program, by the US State Department, which was hosted by the World Affairs Council of Seattle.[8]
5 March 2010	Champion of Philippine Internet and E-Commerce Hall of Fame Award	Given by Asian Institute of E-Commerce:“for offering all her life towards the advancement of E-Commerce and Digital Media education and policy improvement in the Philippines”.[22]
October 2009	Digital Elder[23]	Special award given by Globe-2009 Philippine Blog Awards[24]
February 2008	E-Services Awards 2008 – Policy and Legal Category[25]	This award recognizes personalities or organizations whose ideas, talent, and commitment have contributed significantly to Philippine ICT development and/or whose passion and dedication have helped raise the bar of excellence in the Philippines' e-Services industry.It also aims to promote and propagate good practices and outstanding contributions and inspire others to replicate achievements of the awardees.[26]
November 2004	International Schools Cyberfair Ambassador Award 2004
May 2002	International Schools Cyberfair Ambassador Award 2002	given by the Global SchoolHouse in recognition for her efforts in organizing Cyberfair[27] in the Philippines.

References

1. "APEC Event Showcases Women Innovators". Retrieved 23 January 2012.
2. "Mother of e-commerce". BusinessWorld. Retrieved 4 February 2015.
3. "Policy Development". Retrieved 13 September 2015.
4. "DTI supports E-commerce Show Philippines 2018". Retrieved 13 April 2018.
5. "DTI holds reg'l. consultative meeting on Phil. E-Commerce Roadmap 2015-2020". Retrieved 13 September 2015.
6. "Forging ahead for the crafting of an e-commerce roadmap". Retrieved 13 September 2015.
7. Jose Jesus M. Disini, Jr., et al. v. Secretary of Justice, et al., G.R. No. 203335 (Supreme Court of the Philippines 2014-02-11). Text
8. "Guiding Filipinos in the Online Market". 1 September 2011. Retrieved 23 January 2012.
9. "DigitaFilipino Yahoo Groups". Retrieved 23 January 2012.
10. "DigitaFilipino.com". Retrieved 23 January 2012.
11. "Filipina podcast goes high gear". Retrieved 23 January 2012.
12. "Meet Janette Toral, marketing blogger in the Philippines". Retrieved 23 January 2012.
13. "Janette Toral- Sun Star Cebu". Archived from the original on 11 March 2012. Retrieved 23 January 2012.
14. "Betting on E-Commerce". Retrieved 23 January 2012.
15. "The DigitalFilipino Stats Report- Filipino Internet User Report". Archived from the original on 2 June 2009. Retrieved 23 January 2012.
16. "The DigitalFilipino Stats Report- Filipino Mobile Phone User Report". Archived from the original on 13 October 2011. Retrieved 23 January 2012.
17. "The DigitalFilipino Stats Report- Philippine Outsourcing Industry Report". Archived from the original on 13 October 2011. Retrieved 23 January 2012.
18. "The DigitalFilipino Stats Report- Filipino Internet Banker Report". Archived from the original on 13 October 2011. Retrieved 23 January 2012.
19. "Blogging from Home". Retrieved 3 February 2011.
20. "Filipino author shows how to blog from home". Archived from the original on 26 June 2012. Retrieved 23 January 2012.
21. "The DigitalFilipino: An E-Commerce Guide for the eFilipino". Retrieved 3 February 2011.
22. "JANETTE TORAL: Recipient of the First Champion of Philippine Internet and E-Commerce Hall of Fame Award at the BLOGWORLD PHILIPPINES 2010". The Social Thinkers.com. 8 March 2009. Archived from the original on 13 December 2010. Retrieved 4 February 2011.
23. "Digital Elder Award". 20 December 2009. Archived from the original on 31 July 2011. Retrieved 4 February 2011.
24. "2009 Philippine Blog Awards winners". 10 October 2009. Retrieved 4 February 2011.
25. "Winners: E-Services Awards 2008". Philippines Outsourcing Review. 13 February 2008. Retrieved 4 February 2011.
26. "E Champion Awardee 2008". Retrieved 4 February 2011.
27. "Cyberfair". Retrieved 3 February 2011.