James M. Henderson

James Marvin "M." Henderson (1921-1995)[1] retired from the eponymous Henderson Agency in 1986 at the age of 65.

James Marvin "M." Henderson
Born1921
Died1995
Title Founder of Henderson Agency

Born 1921, he founded the agency in 1946.[1]

In 1974, his til-then life story was described as a "slightly cracker-barrel rags-to-riches saga."[2]

By 1986, his agency was described by The New York Times as "one of the bigger agencies in the Southeast."[1][3]

The ad agency, which received New York Times coverage,[4] built and extended its bench strength,[5] though not without a hiccup.[6][7]

Special Assistant to the Postmaster General for Public Information

Henderson took a one year leave of absence from his advertising agency to serve as Special Assistant to the Postmaster General for Public Information, returning February 1970.[8]

American Association of Advertising Agencies

Henderson was elected secretary-treasurer of American Association of Advertising Agencies, "the most prestigious organization in its field" in 1971.[9]

Closure after 60 years

Twenty years after Henderson retired from the agency he had founded, the headline "A South Carolina Agency Closes Its Doors" told about the end of what The New York Times called Henderson Advertising.[10]

It was noted in a regional obituary that Henderson was "known for putting Greenville on the national advertising map" because "in 1980 .. the first ad agency outside of Chicago or New York to be named Advertising Agency of the Year by Advertising Age magazine."[11]

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References
  1. Philip H. Dougherty (April 8, 1986). "Henderson Advertising is sold to eight executives". The New York Times.
  2. Philip H. Dougherty (May 17, 1974). "Advertising: Bid by a 4-A Chief". The New York Times.
  3. Philip H. Dougherty (November 1, 1983). "Fotomat looks". The New York Times.
  4. Philip H. Dougherty (September 21, 1981). "Henderson Receives 2nd Lanier Assignment". The New York Times.
  5. Philip H. Dougherty (March 9, 1982). "New Presidents Named At S.& H., Henderson". The New York Times.
  6. Another president who joined in 1979 was pushed aside in 1982.
  7. "Advertising". The New York Times. March 27, 1979.
  8. "Special Assistant". The New York Times. February 8, 1970.
  9. Philip H. Dougherty (May 14, 1971). "Advertising: First Woman Joins 4A's Board". The New York Times.
  10. Ken Belson (April 24, 2006). "A South Carolina Agency Closes Its Doors". The New York Times.
  11. "James M. Henderson (1921–1995)".
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