Jaipur Rugs

Jaipur Rugs is one of India's largest manufacturers of hand knotted rugs. Headquartered in Jaipur, India, the company's operations span across 20+ branches, 6 states and 600 villages in India with distribution to over 40 countries with its independent base of over 40,000 artisans. The company also has a large distribution base in Atlanta, United States.

Jaipur Rugs Company Pvt. Ltd.
IndustryHandmade Carpet Industry
Founded1978
FounderNand Kishore Chaudhary
Headquarters
Jaipur
,
India
ProductsFloor coverings
Websitehttps://www.jaipurrugs.com/

About

In 1978, Mr. N K Chaudhary, Chairman of Jaipur Rugs, initiated his carpet business operations with just two looms and 9 artisans. Over time he moved to Gujarat and the business operations were expanded primarily in tribal regions. Chaudhary moved to Jaipur in 1999, to launch his independent firm called Jaipur Carpets. Jaipur Carpets was changed to Jaipur Rugs Company Pvt Ltd in 2006. Today, it has converted into a network of 40,000 artisans, spread across 600 villages of India. Starting with a belief in the enormous potential of Indian artisans, he decided to form a company that would showcase this potential to the world, while also upgrading the weaving techniques and lives of the artisans. Headquartered in Jaipur, India, and with an international office in Atlanta, USA, Jaipur is committed to pursuing business practices that not only produce beautiful, luxurious carpets but one that helps its artisans hone their skills in a secure environment. Jaipur presents a selection of over 40 technical variants of rugs woven with the finest yarns.

Jaipur Rugs Foundation

Jaipur Rugs Foundation is the service arm of Jaipur Rugs Group. It was registered in 2004 under the Rajasthan Public Trust Act with the aim of integrating rural people into its value chain by training them to become home-based artisans and giving them a market for their products.

Accreditations

1. C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty. The Jaipur Rugs Case Study is acclaimed to be the best success story at the Bottom of the Pyramid. Another pillar of the unique business model of Jaipur Rugs is its complex and robust supply chain which has been acclaimed by Harvard and is being further studied to implement in other similar businesses.[1]

2. Ongoing international collaborations with designers: Kavi (India), Kate Spade (US), Jenny Jones (Australia), Luli Sanchez (US), The Museum of New Mexico & National Geographic (US).

Awards and recognition

5. CNBC TV18 Emerging India Award December 2014: Jaipur Rugs was meritorious in the December, 2014 CNBC Emerging India Awards. This was recognized for the benefit of the society as well as the underprivileged. [2]

6. NASSCOM Social Innovation Honours 2014: The award was conferred under the ICI led social Innovation by a corporate (Responsible Business) Category. The Honours recognize innovations that creatively leverage Information And Communication Technology to create solutions to address gaps in social development. [3]

7. IndiaMART Leaders Of Tomorrow Awards: It aims to acknowledge exceptional and distinguished products and services of SME's in building a robust foundation for a company. Jaipur Rugs won "Leaders of Tomorrow 2014" for 2nd Consecutive year under the category Home Décor and Handicrafts. [4]

8. The Times of India Social Impact Award 2012: Mr. N.K. Chaudhary was awarded by Mr. Pranab Mukherjee, honourable president of India as the winner of ‘The Times of India - Social Impact Awards-2012’ under the Livelihood - Corporate Category, for providing livelihood opportunities for people living in remote distant areas mostly Under the poverty belt.[5]

9. Carpet Design Award - Domotex 2012: The Rug Ruby Room in Aqua colour, in the designer collection titled CONNEXTION and signed by Jenny Jones and JAIPUR, has been awarded as the Best Modern Design Superior at the Carpet Design Awards (CDA) 2012. The prestigious awards are organized by Domotex, the world's leading floor covering fair in partnership with HALI and COVER magazines. [6]

10. Karmaveer Puraskaar 2012 by the CtrlS - iCONGO (2012): Karamveer Award bestowed upon Mr. N.K Chaudhary as Real Wealth Creator for the communities KVP, 2012. The Company founded by Mr. Chaudhary evolved 40,000 underprivileged people into weaving artisans of the carpet industry. As a fruit of all efforts, he has been named as “Gandhi of carpet industry”. [7]

11. Bihar Innovation Forum Award 2014: The award was conferred in Non-Farming Category of the Bihar Innovation Forum, an initiative by the Government of Bihar to provide a platform to identify, scale-up and celebrate rural livelihood innovations.[8]

12. German Design Award 2016 - Material and Surfaces Category: 'Anthar' from modern hand-knotted collection titled Project Error by Kavi awarded by German Design council for Product Design excellence in the Surface and Material Category. The prestigious award is an international prize, which annually recognizes unique design trends and includes only the top designers from around the world.[9]

13. 27th Annual ARTS Award 2016: The award was conferred at the 27th Annual Arts Awards in the 'Green Manufacturer' Category. The recognition celebrates the company's commitment to fostering socio-economic interventions that have improved living situations of artisan communities across the country. The awards are the premier international program dedicated to the home industry globally.[10]

14. The Emory Entrepreneur Awards 2016: The Emory Entrepreneur Network annually recognizes outstanding alumni entrepreneurs who demonstrate the highest calibre of innovation. Asha Chaudhary received The Emory Entrepreneur Award. The young women entrepreneur has taken the rug business from India to a global level.[11]

15. Social Media for Empowerment Awards 2017: Unstring a Story is an initiative to bring a traditional connect to untraveled India, home to thousands of women spinners who make some of India's finest hand spun yarn. The initiative was the winner at the Digital Empowerment Foundation's awards in the “Social Commerce and Enterprise" category in 2017.[12]

16. The Carpet Design Award 2017: ‘Unstring’ by designer Kavi won Best Modern Collection and became the first ever Indian collection of rug designs to win at the event. [13]

17. German Design Award 2017: ‘Kras’ and ‘Taittu’ in collection Free Verse by Kavi awarded prestigious German Design Award 2017 (Special Mention: Excellent Product Design). The award ceremony had taken place on February 2017 in Frankfurt, Germany. [14]

18. EDIDA Awards 2017: Artisan Originals Collection wins EDIDA Award 2017 in the Flooring category. The collection showcases traditional Rajasthani culture, motifs inspired by nature, personal stories and shakkarparas. [15]

19. TiE QGLUE, Design-Led Entrepreneurship Award 2017: The award was announced jointly by TiE and QGLUE (the design venture of QAI). This award recognizes entrepreneurial ventures that are driven by 'responsible design' and an ‘empathy driven’ approach of doing business.[16]

20. Indywood CSR Excellence Awards 2018: the Company's foundation won Best CSR practices in Encouraging Traditional Crafts. The award recognizes and felicitates efforts made by organizations towards the development of their sector.[17]

21. SKOCH Corporate Excellence Award 2018: Artisan Originals awarded as Top Corporate Social Responsibility Award project. Artisan Originals is a sustainable production initiative of The Weaver Design Project, which taps the untamed fashion from the villages of India.[18]

22. European Product Design Award 2018: ‘Ujjwal’ by Weaver-turned-designer Dhafali Devi won the award for her rug. This rug was awarded the bronze award in the home furnishings textiles and floor coverings product category.[19]

23. German Design Award, Winner 2018: ‘Kamal’ by weaver-turned-designer Bimla Devi brings home German Design Award, Winner for Excellent Product Design: Home Textiles and Home Accessories.[20]

24. German Design Award, Gold 2018: ‘Asthai’ in collection ‘Unstring’ by Kavi received the prestigious German Design Award, Gold for Excellent Product Design: Home Textiles and Home Accessories.[21]

25. iF Design Award 2019: ‘Ujjwal’ by Weaver-turned-designer Dhafali Devi won the award for her rug under the Discipline category. The iF Design Award is considered one of the most important design prizes in the world.[22]

26. CEO World Award Winner 2019 - Most Innovative Company: Awarded as Innovative Company of the year for its unique concept: Manchaha (Artisan Originals) which transforms the identity of weavers in rural India. It unlocks the untapped potential of the skilled weavers in rural Rajasthan.[23]

27. CEO World Award Winner 2019 - CSR: Awarded as Corporate Social Responsibility (CSR) program of the Year. The company aims to create a society where equality, justice, and peace prevail through socioeconomic development.[23]

28. Carpet Export Promotion Council Awards - Excellence in Exports 2019: Awarded 2 silver trophies for Overall Exports of Handmade Carpets & the second for Hand-knotted Woollen Carpets including Indo-Nepalese Carpets. Awarded bronze trophy for Handmade Woollen Tufted Carpets/ Handloom Carpets. The awards recognize and acknowledge the worthwhile contribution in the Indian Handmade Capet Industry.[24]

29. Kyoorius Design Awards 2019: ‘Aas Paas’ by weaver-designer Manju Devi won the blue elephant trophy under the category Sustainable Product Design. The Kyoorius Design Awards recognises, honours and awards the most outstanding design work in the Indian visual communications sphere.[25]

30. BW Future of Design Awards 2019: Awarded Gold for the Lifestyle category. The awards recognize and felicitate the best prototype and finished designs by designers, architects, innovators and businesses.[26]

31. Dun & Bradstreet - SME Business Excellence Awards 2019: Awarded the SME Business Excellence Award in the Textile & Garments category by Dun & Bradstreet. The world's leading knowledge provider has been consistently tracking crucial sectors of the Indian economy for over two decades and hosted the awards with RBL Bank to recognize the achievements of India's SMEs and Mid-Corporates.[27]

32. Archiproducts Design Awards 2019: ‘The Pink Building’ from collection ‘Jaipur Wunderkammer’ by Matteo Cibic won the award in Décor category. The event is an international design competition organized by Archiproducts, with the aim of recognizing, rewarding and celebrating design excellence across a broad range of categories.[28]

33. European Product Design Award 2019: ‘Sawan ke leheriya’ by Parvati Devi & Bhagchand in the Artisan Originals collection awarded Bronze in Home Interior Products/Textiles/Floor Coverings. European Product Design Award recognizes the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations.[29]

34. Carpet Design Awards Winner 2020: ‘Stairmaze’ in the collection ‘Jaipur Wunderkammer’ by Matteo Cibic awarded for Best Modern Design Superior. The Stairmaze, rug reflects the beauty of the UNESCO World Heritage Site Jaipur, particularly the intricate designs gracing the subterranean architecture of the city's step-wells.[30]

35. Carpet Design Awards Winner 2020: ‘Strati’ in the collection ‘Aakar’ by Kavi awarded for Best Modern Design Deluxe. Aakar means shape in Hindi and encapsulates the idea of putting various forms in distinctive colours together to construct a rug where the sum is greater than its parts.[30]

36. Carpet Design Awards Winner 2020: ‘Jaipur Wunderkammer’ by Matteo Cibic awarded for Best Collection. The collection, Jaipur Wunderkammer is inspired by the peculiar architecture and colors of the city of Jaipur.[30]

37. IDA Design Awards 2019: ‘Aas Paas’ by Manju Devi in the Artisan Originals collection won Bronze in the category Home Interior Products / Textiles/Floor Coverings. The rug is part of Manchaha, a sustainable initiative where weavers get to design their own rug spontaneously on the loom.[31]

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References
  1. "Churu's Marwari, Nand Kishore Chaudhary's Jaipur Rugs a matter of discourse at Harvard". economictimes.indiatimes.com. 26 January 2012. Retrieved 24 February 2012.
  2. "CNBC awards for Socially Responsible Retail Trading". CNBC. Retrieved 13 December 2014.
  3. "NASSCOM Social Innovation Honors 2014". NASSCOM. Retrieved 12 February 2014.
  4. "India Mart Leaders of Tomorrow". India Mart. Archived from the original on 17 December 2013. Retrieved 9 December 2013.
  5. "Soaicl Impact Award 2012". The Times of India. Retrieved 28 January 2013.
  6. "Domotex- Floor covering trade show". moebelkultur.de. Retrieved 15 January 2012.
  7. "KVP Awardees 2012-13". www.karmaveerawards.com. Retrieved 5 May 2020.
  8. "Jaipur Rugs: Doing Well by Doing Good" (PDF). Retrieved 5 May 2020.
  9. "Audi TT 360° - Winner - Event - German Design Award". www.german-design-award.com. Retrieved 5 May 2020.
  10. "Jaipur Wins in "Green Manufacturer" Category at 27th Annual ARTS Award". Furniture World Magazine. Retrieved 5 May 2020.
  11. "The Emory Entrepreneur Awards | Emory Alumni Association". alumni.emory.edu. Retrieved 5 May 2020.
  12. Zargar, Haris (8 December 2017). "Unstring a story: Putting the spotlight on artisans via digital media". Livemint. Retrieved 5 May 2020.
  13. Avis-Riordan, Katie (7 February 2017). "These are the best carpet designs of the year". House Beautiful. Retrieved 5 May 2020.
  14. IANS (10 November 2016). "Indian rug company wins German Design Award". Business Standard India. Retrieved 5 May 2020.
  15. "EDIDA - ELLE DECO INTERNATIONAL DESIGN AWARDS". www.edida-awards.com. Retrieved 5 May 2020.
  16. https://www.theweek.in/wire-updates/business/2018/10/16/pwr15--qglue.html
  17. "Indywood | Blog|Indywood CSR Excellence Awards 2018 concludes successfully at Hyderabad". www.indywood.co.in. Retrieved 5 May 2020.
  18. "Jaipur Rugs' initiative Artisan Originals has been Awarded". www.indian-apparel.com. Retrieved 5 May 2020.
  19. "Artisan Originals: Ujjwal - Single Winner". www.productdesignaward.eu. Retrieved 5 May 2020.
  20. "Kamal - Winner - Home Textiles and Home Accessories - German Design Award". www.german-design-award.com. Retrieved 5 May 2020.
  21. "Asthai - Gold - Home Textiles and Home Accessories - German Design Award". www.german-design-award.com. Retrieved 5 May 2020.
  22. "Jaipur Rugs Company Pvt. ltd". iF WORLD DESIGN GUIDE. Retrieved 5 May 2020.
  23. "2019 Winners". CEO World Awards. Retrieved 5 May 2020.
  24. "CEPC- EXPORT EXCELLENCE AWARDS FOR THE YEAR 2018-19 | CARPET COMPACT". 12 October 2019. Retrieved 5 May 2020.
  25. https://awards.kyoorius.com/design/pdf/kda_2019_winners.pdf
  26. "BW Future of Design Summit and Awards 2019". BW Future of Design Summit and Awards 2019. Retrieved 5 May 2020.
  27. "SME Awards 2019". www.dnb.co.in. Retrieved 5 May 2020.
  28. "Archiproducts Design Awards: 2019 Winners announced". Archiproducts Awards. 7 November 2019. Retrieved 5 May 2020.
  29. "Artisan Originals: Sawan Ka Leheriya - Single Winner". www.productdesignaward.eu. Retrieved 5 May 2020.
  30. "Winners: Carpet Design Awards 2020". domotex.de. Retrieved 5 May 2020.
  31. "PRODUCT DESIGN Winner / AAS PASS: A vision of Rural India / Jaipur Rugs / Manju Devi". idesignawards.com. Retrieved 5 May 2020.
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