Jad Shwery

Jad Shwery (usually spelled: Jad Choueiri; Arabic: جاد شويري‎  Lebanese pronunciation: [ʒaːd ˈʃweːɾi], born 13 March 1980) is a Lebanese pop singer, songwriter and music video director.

Jad Shwery
جاد شويرى
Background information
Born (1980-03-13) 13 March 1980
OriginLebanese
GenresPop
Occupation(s)Singer, director, songwriter
Websitewww.jadshwery.com

Musical career

Right after his university years in ALBA academie libanaise des beaux-arts and La Sorbonne Nouvelle Paris 3, Jad participated in The Studio El Fan contest of 2002 and won the first prize in the directing category for the music video he directed of "Ya Mustafa" by Reeda Butros. In 2004, Jad wrote his first song "aollak eh" and shot its video. The song was a strong club hit that flew to the top of many charts around the Arab world. Jad's success caused some controversy because of the new style it introduced but many doors opened for him as he was asked to direct some videos as well as produce and write other artists' records. But most importantly Jad got offered a record deal by Melody music and became managed by Melody artist management.[1]

His follow-up record "Oully Ezay" proved to be an even bigger hit, and Jad started performing all over the Arab world. His first album El Mouftah came next, gathering all the previous hits along with "Banadeelak" that took the Arabic charts by storm.[2] His biggest hit was yet to come. "Warrini", a duet with Malak el Nasser became one of the most popular songs of 2006 in many countries in the middle east.[3] He has introduced many things to the Arabic pop industry as he was the first male artist to do a choreographed dance during his performances or put Arabic rapping into the mainstream.

In April 2009, Jad released his single "Funky Arabs" to be the first single off his English album. The controversy regarding the video has been running ever since, especially on YouTube, but it did not stop the video from being broadcast on BNN in the Netherlands, as well as being selected in the Arab film festival in Parramatta Australia.[4] Later on that year he released "Wala Awel" followed up by "Ghaly" as the first songs from his second Arabic album. The video was shot in Paris, London, New York and Disneyland with the help of Jad's brother and sister Ralph and Ingrid Choueiri.[5] Although he was continuously criticized for his limited vocal capabilities, even the most skeptic detractors had to acknowledge the successful performances he gave around the MENA. His two concerts in Casablanca – Morocco on the 15 and 16 July that year gathered 40,000 people on the first night and 70,000 on the second.[6] On 26 August 2011 "Kassaretly El Siyara"(his first official release in the Lebanese dialect) was released along with a music video that featured a new dabke dance style highlighting the electronic break beat of the song. It helped the song become a success and promote the upcoming album.[7] On 13 September, Jad released his second album, Eshha Keda which was co-produced by Melody and Mira stars. He performed the album at the Riviera Hotel on 14 September, along with all his previous hits and some covers, in a rock-solid and modern choreographed show which was attended by a big number of local celebrities.[8] "Mesh ayez gherak" and "Eshha Keda" were the following singles but failed to get the hype of the first release from that album. The Arab Spring in Egypt was primarily the reason behind that – especially that Melody itself had closed its doors. in 2013 jad released an English song called "we don't care" that was popular on the club scene and in English speaking circles.[9] In 2015, Jad decided to get back to the front of the music scene with a new vision of his persona: more of a producer/performer with collaborating artists than the classical pop singer. The result was "Agaza",[10] a powerful duet with Egypt's big rising star Pousy. The song, written by Jad, flew to the top of the charts in most Arab countries and re-established Jad as a pop phenomenon. The "Best contemporary artist" award he received at the Murex d'or that year is a solid proof of the impact of his comeback.[11] Several collaborations followed like "Barra" with Hind Al Bahrainia (2017) and "Ma fish keda" with Lola Jaffan (2018) erasing the line between his persona as a director/producer and performer.

Direction and production career

The first video that turned Jad into a star director, capable of transforming any product into a phenomenon, was undoubtedly "Elaab" by Maria. Many new artists have asked Jad to direct their videos or produce their records since. But Jad remained in a certain style of entertaining, sometime controversial type of videos until he completely changed that image with Joanna Mallah's "Hatefdal fi Albi". "Wala fi el ahlam" by Iwan "bahibak awi" by Nicole Saba and "Bartah Maak" by Amr Mostafa followed and established Jad as a romantic music video director as well.[12] Jad's reputation as a "starmaker" lead production house Endemol to ask him to be one of the jury producers in a talent show contest on Abu Dhabi TV in 2008.

In 2010 Jad's directing career took a turning point. After working with artists like Micheline khalife, Dina Hayek and Fella, he was chosen to direct the first solo video of the legendary icon Wadih el Safi. The music video gained both critics and viewers respect. In 2012 Jad directed megastars Diana Haddad and Nawal el zoghbi s new videos.[13][14] Both were unanimously successful, "gharibi hal denyi" by Nawal el Zoghbi Nawal Al Zoghbi counting around 4million YouTube hits a couple of months after its release.

Jad stayed away from the music scene for a while, concentrating on his career as a producer/director and worked with big pop stars in the likes of Yara[15] Cyrine Abdelnour,[16] Nassif Zeytoun,[17][18] He opened his own company called Wittycan and Mirada alongside one of the industry's top-notch producers Mr Ghassan Chartouni, working hard to keep up his reputation as one of the best directors and producers in the Middle East, selecting the right artists to work with, branding their images, working on their music and videos, and finding alternative marketing solutions in the new age digital industry. Those efforts paid off in 2013 as the jury of the Murex d'or gave him a special award for his hard work behind the scene[19]

Video clips
Video/ Song Director Year
Aollak Eh? (Tell You What?) Jad Shwery 2004
El Mazzika Jad Shwery 2004
Oully Ezzay (Tell Me How) Jad Shwery 2004
Banadilak (I'm Calling You) Jad Shwery 2005
Meen Allek? (Who told you?) Amir kreidiye 2005
Warrini (Show me) (featuring Malak Naser) Jad Shwery & Malak Naser 2006
Masria (Egyptian Girl) Jad Shwery 2007
Funky Arabs (First English Song) Jad Shwery & Yahya Saade 2009
Stop Popping Pills Jad Shwery 2009
Wala Awel (neither the first) Jad Shwery 2009
Ghaly (Dear) Jad Shwery 2010
Kassaretly El Siyara (She Broke My Car) Jad Shwery 2011
Mesh ayez gherak (no one else but you) Jad Shwery 2012
Eshha keda (live it like that) Robert Cremona 2012
We don't care. Jad Shwery 2013
Agaza Jad Shwery 2015
Barra! (Out!) (feat. Hind) Jad Shwery 2017

Discography
  • 2005: El Moftah
  • 2011: Eshha Keda
  • Independent Singles: Warriny, Masria, Funky Arabs, Stop popping pills, We don't care, Agaza"
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References
  1. Nogomi. "Jad Choueiri Biography". Archived from the original on 18 August 2013. Retrieved 27 August 2013.
  2. "Welcome to Jad Choueiry – Jad Choueiry".
  3. "Jad Choueiri".
  4. "Makhlouta Shorts".
  5. "Jad Choueri's Tri-city Honeymoon!".
  6. "Jad Choueiri Distracts From His Lack of Talent!".
  7. "Jad Shwery to Perform New Album Live". Naharnet.
  8. http://wikeez.yasmina.com/en/people/pictures-haifa-wehbe-launching-jad-shwery’s-new-album-12833
  9. Jad Shwery – We Don't Care. 10 November 2013 – via YouTube.
  10. Jad Shwery and Bosy – Agaza (Official Music Video) / جاد شويري وبوسي – أجازة. 9 March 2015 – via YouTube.
  11. YouTube.
  12. "Archived copy". Archived from the original on 30 June 2013. Retrieved 27 August 2013.CS1 maint: archived copy as title (link)
  13. "WATCH: Official Nawal El Zoghbi – Gharibi Hal Denyi / نوال الزغبي – غريبة هالدنيي ~ Hot Arabic Music".
  14. "Archived copy". Archived from the original on 27 August 2013. Retrieved 27 August 2013.CS1 maint: archived copy as title (link)
  15. Yara – Ayech Bi Oyouni (Official Music Video) يارا – عايش بعيوني. 22 September 2014 – via YouTube.
  16. Cyrine Abdel Nour – Aadi [Official Music Video] (2015) / سيرين عبد النور – عادي. 4 June 2015 – via YouTube.
  17. Nassif Zeytoun – Nami Aa Sadri (Official Music Video) / ناصيف زيتون – نامي ع صدري. 9 February 2015 – via YouTube.
  18. Nassif Zeytoun – Mich Aam Tezbat Maii [Official Music Video] / ناصيف زيتون – مش عم تضبط معي. 20 August 2014 – via YouTube.
  19. Murex d'or 1/6/2013 – Fadi Haddad – Jad Choueiri – Rindala Kodeih. 2 June 2013 – via YouTube.
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