Invivo Wines

Invivo Wines is a New Zealand wine company, currently based in the historic Te Kauwhata winery south of Auckland.[1] It produces wine in partnership with TV celebrities Graham Norton and Sarah Jessica Parker, and aims to appeal to casual wine drinkers by avoiding the sort of marketing its founders perceive is too pompous or flowery.[2][3] Invivo wines have won several awards and trophies in various international wine competitions, and its unorthodox approach to fund-raising and marketing won it the 2009 New Zealand Innovation in Wine Marketing Trophy.[3]

Invivo & Co Limited
  • Invivo Wines
  • Invivo Wines NZ
Private
IndustryWine
FoundedAuckland, New Zealand 2008 (2008)
Founders
  • Tim Lightbourne
  • Rob Cameron
Headquarters
Te Kauwhata 
,
New Zealand 
Products
Website

Wines and other products

Invivo Wines has two main brands: the Invivo brand produces New Zealand Sauvignon Blanc, Pinot Gris, Chardonnay and Pinot Noir, from the Marlborough and Central Otago regions, including a higher tier range with a Michelle's label. The Graham Norton's Own brand produces New Zealand Sauvignon Blanc, a rosé based on Pinot Noir, a South Australian Shiraz, an Italian DOC Prosecco, and an Irish Gin in the London Dry style.[4][5] In 2019 Invivo entered a partnership with Sarah Jessica Parker to produce Invivo X, a Marlborough Sauvignon Blanc.[6] Invivo also produce Belle, a label for low calorie, low alcohol Sauvignon Blanc and Rosé wines at 9% ABV, and a Scarlett's Spritzer range of sparkling natural fruit-infused drinks.[7][8]

History

Invivo began in 2007 as an idea between old school friends, winemaker Rob Cameron and Tim Lightbourne.[9] Invivo discovered chat-show star Graham Norton was a fan of their Sauvignon Blanc and sent him some of theirs to try.[10] As a result, Invivo and Norton began working together on a "Graham Norton's Own" branded range of wines, starting with a 2015 Marlborough Sauvignon Blanc. Invivo winemakers and Norton meet each year to blend the next vintage of the range, subsequently expanded to include other varietals.[11][12] Norton is also a minor shareholder of Invivo Wines.[13]

In March 2015, Invivo became the first New Zealand company to raise NZD $2 million of equity crowdfunding, the maximum amount allowed under New Zealand regulations, raised through the Snowball Effect platform.[14] By 2018, Invivo became the largest equity crowdfunded company in the Southern Hemisphere having raised NZD $4.4 million.[15]

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References
  1. Winter, Chloe (4 February 2016). "Invivo Wines to make Graham Norton wine at historic 114-year-old winery". Stuff. Fairfax Media. Retrieved 6 November 2019.
  2. Campbell, Bob (14 August 2019). "Sex in the Savie". The Real Review. Retrieved 6 November 2019.
  3. Campbell, Bob (6 May 2015). "Crowdfunding a success for NZ winery". The Real Review. Retrieved 6 November 2019.
  4. "Invivo Wines". Invivo Wines. Retrieved 2018-09-20.
  5. Murphy, Sandra (27 January 2019). "Slainte! Graham Norton's latest business venture is a nod to his west Cork roots". Extra.ie. DMG Media Ireland. Retrieved 6 November 2019.
  6. Daniels, Sarah E. (1 August 2019). "Sarah Jessica Parker on Her Wine with Invivo". Wine Enthusiast Magazine. Retrieved 6 November 2019.
  7. Adams, Christopher (16 January 2012). "Low-alcohol wine making strong gains". New Zealand Herald. Retrieved 8 November 2019.
  8. Ryan, Holly (8 July 2014). "'Mucking around' leads to global market for spritzer". New Zealand Herald. Retrieved 8 November 2019.
  9. South, Gill (26 December 2012). "Hard yards to wine label's fast rise". New Zealand Herald. Retrieved 8 November 2019.
  10. Stone, Gabriel (12 August 2013). "Kiwi brand chats up UK TV host". The Drinks Business. Retrieved 8 November 2019.
  11. Invivo Wines (31 July 2018), Blend It Like Norton - 2018 Blending Video with Invivo Wines (streaming video), retrieved 2019-02-14 – via Vimeo
  12. Lyons, Mathew (9 December 2015). "Graham Norton's Own Sauvignon Blanc proves runaway success". Harpers Wine & Spirit Trade News. Retrieved 8 November 2019.
  13. "Shareholdings: Invivo & Co Limited". New Zealand Companies Office. 2 August 2019. Retrieved 8 November 2019.
  14. Adams, Christopher (30 March 2015). "Invivo first to equity crowdfund $2m". New Zealand Herald. Retrieved 8 November 2019.
  15. "Invivo Wines Take Top Kiwi Crowdfunding Spot" (Press release). Invivo Wines New Zealand. 27 June 2018. Retrieved 2018-09-20 – via Scoop News.

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