Intisar Salem Al Ali Al Sabah

Sheikha Intisar Salem AlAli AlSabah (born 12 September 1964) is the founder and editorial director of Lulua Publishing and the Founder of Alnowair positivity initiative. She is also a member of the consultative board of the United Nations Development Programme bureau in Kuwait, a columnist at Al Qabas Newspaper, and former chairman and managing director of Refrigeration Industries and Storage Company SAK.

She cares about women so she has established Intisar Foundation to support women who struggled in wars situation

Education

- She attended the New English School in Kuwait where she completed her secondary education.
- In 1982 she enrolled at Kuwait University to study physics before shifting to the Faculty of Social Sciences.

Refrigeration Industries and Storage Company SAK

In 2003 she held the position of board member at Refrigeration Industries and Storage Company SAK in Kuwait. On 27 August 2006 she was appointed chairman and managing director of the company and she held that position until August 2011.

Lulua Publishing

In 2011 Sheikha Intisar launched Lulua Publishing with the motto 'You, but simply better'. Lulua Publishing focuses on publications that promote personal enrichment. It aims to inspire Arab readers to enhance their mental and physical wellbeing through two unique publications. Good Health Arabia is a monthly magazine that promotes optimal health and wellbeing for women and their families, while Vacations & Travel Arabia is a quarterly magazine dedicated to those passionate about extraordinary travels.

In 2012 Lulua Publishing launched The Alchemy of Wisdom, a photography book full of wisdom and inspiration. This artistic book features photos and quotes from 46 Kuwaiti personalities, some of which were later nominated for the Kuwait State Achievement Award. The book launched to popular acclaim and was appraised by His Highness the Amir of Kuwait Sheikh Sabah Al Ahmad Al Jabir Al Sabah, and His Highness the Crown Prince Sheikh Nawaf Al-Ahmad Al-Jaber Al-Sabah. Copies of this book were also sent to the Kuwait embassies all over the world where they received many accolades.

In 2014 Luluapublished the Arabic version of the wellbeing series entitled Les Petits Cahiers D’exercices originally published by Editions Jouvence. These self-help books aim at helping people achieve mental and physical wellbeing. The series includes titles such as: Petit cahiers d’exercices pour se faire des amis et développerses relations (Small exercise book to make friends and develop your relations), Petit cahiers d’exercices de simplicitéheureuse (Small exercise book to live in happy simplicity); etc.

Alnowair

On March 20th, 2013, and in conjunction with the first International Day of Happiness launched by the United Nations to inspire 100 million people around the world, Sheikha Intisar launched Alnowair, a non-profit initiative considered to be her biggest contribution to date to her beloved country Kuwait. Alnowair is an initiative of social responsibility that targets Kuwaiti youth and aims to spread positive thinking through various activities, campaigns, and conferences which rely on scientific research conducted by prestigious institutions, such as Harvard & Berkeley, and leading experts in the field of positive psychology. Alnowair currently has:

  • More than 15,000 followers on its various social media platforms
  • More than 120 registered volunteers
  • More than 718,000 visits to its website
  • More than 26,000 participants in 12 events organized by Alnowair
  • Winner of the Kuwait Creativity Award for non-profit work (Alnowair initiative)

Bareec

Bareec Project for Positive Thinking and Well-Being is the educational arm of Alnowair. Founded in July 2016, Bareec implements a set of short, interactive and creative activities in classrooms that help instill a positive attitude in the students. The program takes inspiration from scientific research and work done in the field of positive psychology and social behavioural change from around the world, and trains teachers on how to implement the program in their respective schools.

Social work
  • Member of the executive committee of the « Kuwait Association for the Care of Children in Hospital » (KACCH) since 1999.
  • Member of the executive committee of the « Bayt Abdullah Children's Hospice » (BACCH) since its establishment.
  • Member of the Human Rights Watch in Kuwait since 2011.
  • Founding member of the Kuwait Society for the Protection of Animals and Their Habitat( K’sPath ).
  • Council member of the Faculty of Social Sciences at Kuwait University since 2014.
  • Environment activist through campaigns to clean the beaches and protect turtles.
  • Member of the Kuwaiti Journalists Association since 2015.
  • Member of the Federation of Arab Journalists since 2015.
  • Member of the International Federation of Journalists since 2015.
  • Jury member at the Arab Woman Awards since 2013.
  • Participation in TEDxSafat in 2012.

The United Nations

In 2014 Sheikha Intisar was appointed member of the consultative board of the United Nations Development Programme bureau in Kuwait.

Honors and awards
  • Honored by WAN-IFRA in 2012.
  • Winner of the first prize at the Kuwait Creative Awards in 2013.
  • Named Strongest Arab Personality in Humanitarian Work in a poll conducted by Sayidaty magazine in 2014.
  • Honorary certificatefrom the Kuwaiti Association for Learning Differences in 2014.
  • Honorary certificate from the United Nations in 2014.
  • Honored as the Arab Woman Award 2017 by the Arab Women Organization (AWO).

Sources and references
  • Saudi Al Watan Newspaper. Issue: 05/12/2012
  • Alyaqza magazine. Issue: 19/01/2013
  • Lana magazine. Issue: March 2013
  • SarkhaSamita magazine. Issue: May 2013
  • SarkhaSamita magazine. Issue: November 2013
  • Marie Claire magazine. Issue: August 2013.
  • Samra magazine. Issue: January 2013.
  • Kuwaiti Al Anbaa newspaper. Issue: 13/09/2013
  • Kuwaiti Al Siyasa newspaper. Issue: 27/04/2014
  • Kuwaiti Al Watan newspaper. Issue: 04/02/2014
  • Layalina magazine. Issue: May 2014.
  • Sayidaty magazine. Issue: June 2014.
  • Kuwaiti Al Anbaa newspaper. Issue:18/03/2014
  • Kuwait News Agency (KUNA), on 30/06/2014
  • Kuwait News Agency (KUNA), on 05/06/2014
  • Kuwaiti Al Watan newspaper. Issue: 17/03/2014
  • Kuwait Al Qabas newspaper where she writes Sabah Alnowair’scolumn everyTuesday and Friday.
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