Intersport

Intersport GmbH is an international sporting goods retailer based in Bern, Switzerland. Its purchasing division is IIC-Intersport International Corporation.

Intersport GmbH
Limited
IndustryRetail
Founded1968 in Paris, France
HeadquartersBern, Switzerland
Number of locations
5,800
Key people
Steve Evers(CEO)
ProductsClothing
Sportswear
Footwear
Accessories
Revenue€11.5 billion (2017)[1]
Number of employees
67,000 (2016) 
ParentIIC-INTERSPORT International Corporation GmbH
Websitewww.intersport.com/ 
Intersport outlet

It has a presence in 5800 locations and in 65 countries.

History

In 1924, La Hutte company, Scout equipment specialist and future Intersport, was born. Very quickly, this small company develops, spreads and opens its types of equipment to the general public. At the end of the 1950s, to resist the competition, four national groups (from Germany, the Netherlands, Belgium and France) created the first European sporting goods association under the Intersport label.[2]

Founded in 1968 and based on the Intersport label, Intersport International Corporation (IIC) grew out of the alliance of ten national purchasing centers to create an international organization around the sporting goods. From 1983, IIC has developed some international sporting brands: McKinley, Etirel or TecnoPro. In 1989, it was Nakamura's turn to be created. These brands were joined by ProTouch and Energetics in 1992 and FireFly in 1998. The international slogan of Intersport is "The heart of sport".[3]

Activity

Between 2010 and 2018, the group's turnover rose by one billion euros.[4]

In 2016, the Intersport cooperative group recorded a turnover of 1.8 billion euros. In 2017, the group recorded a total growth of 10% and its turnover reached the symbolic mark of 2 billion euros. This increase allows the brand to conquer 3% of market share (22% in 2017 vs 19% in 2016).[5]

In 2018, the group posted a comfortable growth of 9.1% to 2.2 billion euros of turnover. An additional 200 million euros per year for the second year in a row.[6] The Intersport network had 660 stores and 9,500 employees at the end of 2018.[7]

Number of shops per country

This list shows the number of shops as of 15 July 2017 worldwide:

CountryShops
Germany1492
France638
Canada439
Italy418
Switzerland355
Netherlands317
United Kingdom0
Spain274
Austria268
Norway257
Sweden151
Finland139
Denmark85
Australia67
Ireland59
Greece48
Czech Republic31
Russia36
Slovenia36
Croatia35
Poland33
Romania31
Slovakia30
Turkey23
Serbia22
Bosnia and Herzegovina12
Hungary12
China10
Egypt9
Albania8
Belgium7
Bulgaria7
Chile7
Cyprus4
Iceland4
Luxembourg4
North Macedonia4
Algeria3
Kuwait3 [8]
Belarus2
Liechtenstein2
Montenegro2
Andorra1
Kosovo1
San Marino1
Malta1
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See also

References
  1. Ast (27 May 2015). "Intersport International verbucht Rekordumsatz". Archived from the original on 17 January 2017. Retrieved 24 December 2017.
  2. "History". intersport.fr. Retrieved 9 April 2019.
  3. "International history". intersport.fr. Retrieved 9 April 2019.
  4. "Intersport: sales up 9.1% driven by football and cycling". Le Figaro. 5 April 2019. Retrieved 10 April 2019.
  5. "Open an Intersport shop". toute-la-franchise.com. Retrieved 10 April 2019.
  6. "Intersport is about to overtake Decathlon". challenges.fr. 8 April 2019. Retrieved 10 April 2019.
  7. "Why Intersport surpassed Decathlon in 2018". bfmtv.com. 5 April 2019. Retrieved 10 April 2019.
  8. https://m.rinnoo.net/en/branches-of/intersport-654/kuwait
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