Instant Brands

Instant Brands Inc. (formerly Double Insight Inc.) is a Canadian company and brand selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Quin, and three other Canadian partners in 2009.[1] They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.[2]

Instant Brands Inc.
Formerly
Double Insight Inc.
Private
IndustryKitchen appliances
Founded2009
FounderRobert Wang and Yi Quin
Headquarters
Kanata, Ontario
,
Canada
Products
  • Instant Pot
  • Instant Pot Accu
  • Instant Vortex Air Fryer
  • Instant Vortex Oven
  • Instant Ace
  • Instant Omni
Brands
Websiteinstantappliances.com

The company's original and primary products are electronically controlled, combined pressure cookers and slow cookers. The original cookers are marketed as 6-in-1 or more appliances designed to consolidate the cooking and preparing of food to one device (multicooker). The brand has since expanded to include non-pressure slow cookers, sous-vide immersion circulators, blenders, air fryers, and rice cookers.

History
See also: Instant Pot § History

In 2008, Robert Wang, Yi Quin, and one other friend, all former employees of Nortel in Ottawa, Canada, started working on designs for the Instant Pot.[3] Wang is credited as the inventor of the Instant Pot.

The company was founded by Robert Wang, Yi Quin, and three other Canadian partners in 2009 as Double Insight.[1]

The company became profitable in 2012, with the Instant Pot as their main product. In 2016, Double Insight sold more than 215,000 Instant Pots on Amazon's Prime Day.[4][5]

On 4 March 2019, Instant Brands, maker of Instant Pot, announced it had entered into a "merger" agreement with Corelle Brands and Corelle’s chief executive will become chief executive of the merged company while Instant Brands founder Robert Wang will become the merged company’s “chief innovative officer.”[6][7]

Products and brands

Instant Pot
Main article: Instant Pot

The Instant Pot is a Canadian brand of multicookers. The multicookers are electronically controlled, combined pressure cookers and slow cookers.[8]

Instant Pot Accu

The Instant Pot Accu is a brand of basic and affordable sous-vides sold under the Instant Pot brand.[9]

Instant Ace

The Instant Ace is a brand of blenders. Products include the Ace, the Ace Nova and the Ace Plus. The blenders feature a digital display that shows the operating temperature along with the remaining cooking time.[10]

Instant Omni

The Instant Omni and Instant Omni Plus are each a 26L toaster oven.[11]

Instant Vortex Oven

The Instant Vortex Oven is an alternative to deep frying, replacing the cooking oil with heated circulating air in a oven format.[12]

Instant Vortex Air Fryer

The Instant Vortex Air Fryer is an alternative to deep frying replacing the cooking oil with heated circulating air.[13]

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References
  1. Murphy, Jessica (6 March 2017). "How a cooker developed a cult following". BBC News. Archived from the original on 23 November 2017. Retrieved 26 November 2017.
  2. "Double Insight Inc. recalls Instant Pot Smart Pressure Cooker". healthycanadians.gc.ca. Archived from the original on 22 December 2017. Retrieved 26 November 2017.
  3. "Ottawa entrepreneur's Instant Pot has attracted a devoted following of home cooks". Archived from the original on 25 November 2017. Retrieved 26 November 2017.
  4. "Amazon — Press Room — Press Release". phx.corporate-ir.net. Archived from the original on 24 November 2017. Retrieved 26 November 2017.
  5. Clark, Melissa (2017). "Why Do Cooks Love the Instant Pot? I Bought One to Find Out". The New York Times. ISSN 0362-4331. Archived from the original on 25 November 2017. Retrieved 26 November 2017.
  6. "Instant Pot maker announces merger with kitchenware giant Corelle Brands". Ottawa Citizen. 4 March 2019. Archived from the original on 5 March 2019. Retrieved 5 March 2019.
  7. "The company that makes Instant Pot is merging with American houseware firm behind Pyrex". Financial Post. 4 March 2019. Archived from the original on 6 March 2019. Retrieved 4 March 2019.
  8. "About Instant Brands Inc., Instant Pot,Instant Brands". Instant Pot. Retrieved 27 December 2019.
  9. "Joule vs Instant Pot Accu Slim: Which sous vide should you buy?". iMore. 12 September 2019. Retrieved 27 December 2019.
  10. Woollaston 2019-11-27T16:49:15Z, Vicky. "Instant Pot Ace Blender - should I buy one?". TechRadar. Retrieved 27 December 2019.
  11. "Instant Omni Toaster Oven 26 L". Instant Appliances. Retrieved 27 December 2019.
  12. "I Tried Instant Pot's New Air Fryer and It's a Total Game-Changer". Kitchn. Retrieved 27 December 2019.
  13. "The Instant Vortex Air Fryer Is a Dinner MVP—and You Can Get It On Super Sale Right Now". Cooking Light. Retrieved 27 December 2019.
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