Inkfruit

Inkfruit is an online shopping store where T-shirt designs are submitted and voted for by a community. It was launched in December 2007 (then called Gnome) by Fingerprints Fashion Inc., based in Mumbai, India. Kashyap Dalal, an undergraduate of IIT Bombay, and graduated from IIM Lucknow is the CEO of Inkfruit.[1] This concept is taken from Threadless to India by Inkfruit.

Inkfruit
Private
IndustryRetail
Founded2007
Headquarters
Mumbai
,
India
ProductsApparel
Websitehttp://www.inkfruit.com

Working

The community of Inkfruit submit T-shirt designs.[2] These designs are put to vote on a scale of 1 to 5. The design that receives most votes 'wins', gets printed and is put for sale. The member whose design is selected gets paid a winning amount.

Often contests are held which requires the submitted designs to be on some theme. Some of these are:

  • Gnome Gods Ahoy: This is an annual contest.[3]
  • Express India: The theme was India[4]
  • Rock On: Theme was related to rock music[5]

On signup a member gets 50 credit points. Every design submission gets 5 points and uploading a photo wearing an Inkfruit T-shirt gets 20 points. Each such point equals 1 INR credit on Inkfruit online store.[6]

Offline Stores

Inkfruit has around 35 retail outlets in various cities of India.[7]

Inkfruit and Zovi tieup

Inkfruit and Zovi had done a tie-up in February 2013. Both these companies merge to keep-up with increasing competition with others online stores.

References
  1. About Inkfruit in the Week Magazine
  2. "Inkfruit reviewed in WATBlog". Archived from the original on 2009-03-12. Retrieved 2009-03-04.
  3. Gnome God Ahoy page
  4. Express India
  5. Rock On
  6. Inkfruit FAQ's

  7. Economic Times reviews Inkfruit
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