Information Rules

Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economic theories to modern information-based technologies.[1] The book examines commercial strategies appropriate to companies that deal in information, given the high "first copy" and low "subsequent copy" costs of information commodities, such as music CDs or original texts.

Content

The book examines competing standards, and how a company might influence widespread consumer acceptance of one over another, such as VHS versus Betamax, or HD DVD versus Blu-ray. The book mentions possible business strategies of such publishers as Encyclopædia Britannica who have to confront how to stay viable as technology changes the value and availability of information.

gollark: Rule 7 is a terrible thing to rely on significantly because it provides something like no advance information.
gollark: It's irrelevant now in any case. osmarks internet radio™'s playlist *has* been mildly updated.
gollark: ALL is topical, however.
gollark: Anyway, I mostly ignore religions' threats of hell because they're mutually contradictory , poorly evidenced and vaguely stupid.
gollark: Too bad, rotate in 62 dimensions.

See also

References
  1. Shapiro; Shapiro, Carl; Carl, Shapiro; Varian, Hal R. (1998). Information Rules: A Strategic Guide to the Network Economy. ISBN 087584863X.
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