Immersia

Immersia is a privately held software development company co-founded by Guy Bar-ner, Karen Shlimovich and Paul Kuklis in 2013. Its headquarters are located in Tel Aviv, Israel. The company is known for their series of online language-learning adventure games[2][3] and was listed in The Next Web as one of the "7 startups to check out" in November 2014.[4]

Immersia
IndustryInternet, computer games, software
Founded2013 (2013)[1]
FounderGuy Bar-ner
Karen Shlimovich
Paul Kuklis
Headquarters
Tel Aviv
,
Israel
ProductsImmersia Language Learning Games
Websiteimmersia.org

History

Immersia was co-founded in 2013 by entrepreneurs Guy Bar-ner, Karen Shlimovich and Paul Kuklis. Bar-ner and Shlimovich met at a French language course in a class which consisted of 30 students. After learning how to conjugate different verbs and after having to memorize table after table, for upcoming tests, the two became disillusioned with the fact that they still could not, in their words, "order 'La Soupe' at the Brasserie".[5]

The team, which consisted of an SAT teacher, an English teacher and a linguist, came to the conclusion that they were tired of memorizing words. They wanted to engage in conversation and simulate real-life situations as though they were on a trip to Paris. They released their first French language-learning game and soon to follow were games for learning Spanish, German, Chinese and Japanese.[5]

Products

Immersia's initial self-titled series of online language-learning games is set within the animated backdrop of a bar. Different types of characters occupy the bar among which are an elderly bartender, an attractive blue-eyed woman and a couple situated at one of the tables. The object of the game is to engage in conversation with the various characters either via the built-in speech recognition technology or by typing words using a keyboard[2] and thus progress through the game by scoring points and ultimately improving language skills. This method of language learning is known as language immersion.

In June 2015, Immersia launched their first Android app entitled Spanish Injection.[6]

gollark: It's not actually going to be *used* for anything outside of a hypothetical genetic-algorithms reactor optimizer.
gollark: Tin coolers probably not because I can't be bothered.
gollark: Moderators are on the todo list.
gollark: If you ignore fiddly stuff like actually being tested, having any UI, handling moderator blocks, handling cell efficiencies above 100% and tin coolers (evil things), my simulator might work.
gollark: Ah, cool.

References
  1. "Immersia". Crunchbase.
  2. Idan, Henn (March 14, 2014). "Immersia develops language learning game". Geektime. Retrieved July 16, 2015.
  3. London, Laura (May 2, 2014). "Immersia Wants You To Flirt Your Way into Learning French". No Camels. Retrieved July 16, 2015.
  4. Lopez, Napier (November 10, 2014). "7 startups to check out from the UpWest Labs accelerator". The Next Web. Retrieved July 16, 2015.
  5. "לימוד צרפתית בבר עם אימרסיה" (in Hebrew).
  6. "Spanish Injection". Google Play Store. June 10, 2015. Retrieved July 16, 2015.
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