Ideel

Ideel, formerly ideeli,[3] is a flash sale based online retailer based in New York City.[4][5]

Ideel[1]
Online Retail
IndustryE-commerce[2]
Founded2006
Headquarters
New York City
,
United States
Key people
Lisa Kennedy[3]
Saurabh Sharma
Alain Demour
Simon Black
Sarah Liebel
Cecelia Myers
ProductsApparel & Home
ParentGroupon
Websitewww.groupon.com/occasion/ideel

History and Operations

Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011.[6] In August 2012, Ideeli moved from Soho to the 45th floor of the New York Times Building.[7] It has raised $70M in venture capital funding.[8]

Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.[9] In 2014 they rebranded themselves as a source for affordable designer clothing.

In January 2014, Groupon bought Ideel for $43 million.[10] At some point the name became ideel, dropping the final 'i'.

gollark: I GUESS I might get a different one when it comes up for renewal next year, as a result.
gollark: A correct person would simply assume that capitalization in a top level domain name would be silly.
gollark: Is everyone doing that and not telling me for social reasons? Æ.
gollark: Oh no.
gollark: You're the first person to bring this up, so I'm going to assume it's probably fine.

References
  1. "Groupon's flash fashion site, Ideeli, rebrands as Ideel, rolls out loyalty program". 14 August 2014. Retrieved 3 January 2019.
  2. E-commerce
  3. "ideeli Becomes ideel". MarketWatch. Retrieved 3 January 2019.
  4. Tedeschi, Bob (November 17, 2007). "Ideeli sounds alert for discounted luxury items". The New York Times.
  5. O'Donnell, Jayne (November 17, 2011). "Ideeli flash-sale site sells high fashion for less". USA Today.
  6. "Ideeli -- New York, NY -- INC 5000". Inc. Retrieved July 18, 2012.
  7. "Ideeli's Times has come". Crains New York Business. Crains. Retrieved July 18, 2012.
  8. "Flash Sales Site Ideeli Raises $41 Million". Tech Crunch. Retrieved July 18, 2012.
  9. "The Fastest-Growing Private Company of 2011". Inc. Retrieved July 18, 2012.
  10. Clark , Evan (14 January 2014). "Groupon Buys Ideeli for $43 Million". WWD. Retrieved 14 January 2014.
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