Issuu

Issuu (/ˈɪs.juː/) is an electronic publishing platform[3] founded in 2006, enabling creators of publications to share their content digitally.[4]

Issuu
Type of site
Electronic publishing
Available in30 languages[1]
Created byMichael Hansen, Ruben Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen
URLhttps://issuu.com
Alexa rank 821 (December 2017)[2]
CommercialYes
LaunchedDecember 2007
Current statusActive

Purpose

Issuu converts PDFs into digital publications that can be shared via links or embedded into websites. Users can edit their publications by customizing the design, using templates, or adding links and multimedia to the pages of their documents. Issuu also provides tools for measuring and monetization of content.

History

Issuu was founded in Copenhagen, Denmark, in 2006[3] by Michael and Ruben Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen.[5]

By 2011, Issuu software was used by several online publications.[6]

In early 2013, the company opened an office in Palo Alto, California and appointed CEO Joe Hyrkin, formerly of Reverb, Trinity Ventures, and Yahoo!, to helm its Silicon Valley operations.[7][8] The company soon moved its headquarters to the Palo Alto location.[9] Upon the move, the founders of Issuu stated that they chose the city as they saw social media and digital distribution partnerships as the key to its growth, rather than focusing mostly on publishing relationships.[10]

In 2014, the company released Clip, a tool that allowed readers to take a snapshot of any part of a publication and share that on social media or through email.[11]

Partnerships

In 2012 Issuu partnered with Peecho, to embed a cloud printing button into Issuu publication documents.[12]

In 2013 Issuu acquired publishing software maker Magma.[13]

In 2014 Issuu partnered with LinkedIn, which built-in Issuu magazine integration into basic LinkedIn profiles.[14]

In January 2016, Micromedia Publications began publishing its seven weekly newspapers through the Issuu service.[15]

Apps

In 2014 Issuu released its iOS app to access Issuu on Apple devices. The app included an offline reading list function that allowed users to read from the Issuu app without being online. The app could also stack publications back to back so that they could be read in succession.[16] Initially, the app was released on Android in January.[1] Previous to the launch of the company's 2014 apps, Apple had rejected an app from Issuu three times during 2009 (before the company expanded into the US).[17] In 2019, Issuu announced the launch of Issuu Promote, an ad integration tool for Facebook and Instagram, allowing for content to be distributed across multiple social media channels.[18]

Recognition

In 2009, Issuu was named one of TIME's 50 Best Websites.[19]

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See also

References
  1. Sarah Perez (3 October 2014). "issuu Brings its "YouTube for Magazines" to the iPhone and iPad". TechCrunch. Retrieved 15 March 2016.
  2. "issuu.com Site Info". Alexa Internet. Retrieved 15 March 2016.
  3. "Company Overview of Issuu, Inc". Bloomberg. Retrieved 15 March 2016.
  4. "Issuu Stories: a new tool enabling social stories creation on Adobe InDesign, mobile and web". www.itsnicethat.com. 29 August 2019. Retrieved 24 February 2020.
  5. "About issuu". issuu.com. Retrieved 15 March 2016.
  6. Steven Kurutz (1 June 2011). "The Thriving (Online) Shelter Magazine Industry". New York Times. Retrieved 15 March 2016.
  7. Calvin Reid (16 September 2013). "Fast Growing issuu Appoints Joe Hyrkin CEO". Publishers Weekly. Retrieved 15 March 2016.
  8. "How to be more bossy at work (in a good way)". 8 May 2015.
  9. "Issuu, Now California-Based, Helps Niche Publishers Go Digital". Xconomy. 4 December 2013.
  10. Mike Cassidy (27 September 2013). "Cassidy: Issuu shows Silicon Valley's vital role in global commerce". The Mercury News.
  11. Martin Bryant (9 July 2014). "Issuu launches Clip to help users and publishers share the best of its 16m publications". The Next Web. Retrieved 15 March 2016.
  12. Bryant, Martin (11 April 2012). "Peecho Brings its Cloud Print Button to Issuu - The Next Web".
  13. Wauters, Robin (5 March 2013). "Issuu Hits 10 Million Publication, Buys Software Firm Magma". TNW.
  14. "You Can Use This New LinkedIn Feature To Highlight Your Work And Make Your Profile Pop".
  15. "Micromedia issuu page". issuu.com. Retrieved 10 January 2016.
  16. Author, AppAdvice Staff. "Shelf Control: Free magazine issues are right at your fingertips with Issuu for iOS".
  17. Kate Knibbs (21 January 2014). "Magazine reader Issuu joins the Android Army, offers 15 million publications". Digital Trends.
  18. "Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram". www.businesswire.com. 4 November 2019. Retrieved 24 February 2020.
  19. Adam Fisher (24 August 2009). "50 Best Websites 2009". Time. Retrieved 15 March 2016.

Further reading
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