iBario

iBario is an internet marketing conglomerate based in Israel.

iBario
Developer(s)Emil [Paz Puzailov]
Initial release2010
Written inXML
TypeSoftware Distribution, Online Retail, Software
Websiteibario.com

It is estimated by industry experts that iBario would be worth $100 million in 2014. iBario has requested to be removed from Google search results in 2012 and 2013, due to copyright infringement.

History

Founded in 2010 by five founders,[1] iBario, is a privately owned and funded company. The company focuses on product diversification in its business model and has branched out in various different industries, from cooking to software and even gaming. Over the years, iBario has grown to be one of the world’s biggest internet marketing platform.

With 60 employees, iBario operates from a modest industrial building in Or Yehuda and is estimated by industry experts to be worth around $100 million.[2] According to estimates, in 2014, iBario has an annual turnover of $90 million and a net revenue of more than $10 million.

iBario, one of the biggest Google Adwords buyer in Israel and Europe, is also a well-known partner of Google. Israel Growth Partners[3] are also interested to acquire 25% stake of iBario valued up to $150 million in May 2014.

Business model

The net worth of the company is estimated to be $100 million.[4] As a privately owned and funded company, iBario receives majority of its funding from advertisements. The company runs their own advertising network, RevenueHits, which serves advertisements to the users on the iBario sites. Aside from RevenueHits, iBario is also one of the largest Google Adwords buyer in Europe and Israel, helping them to penetrate both local and international advertising network. Due to the company’s heavy usage of Google Adwords, they have established close ties with Google, with both companies working closely towards developing website content for the best user experience.

RevenueHits, iBario's sister company, is estimated to account 30-40% of their overall revenue. It works with other advertising networks in Israeli namely Matomy Media Group and Marimedia. Revenue is earned only if user has performed a transaction from the advertisement. It also allows users to run controlled test on the various marketing communication channels.[5]

Revenue generation

iBario aims to generate revenue from distribution of its own software and developing PC maintenance products. In just a short period, they have acquired brands like PerformerSoft, BeGamer and Slovak Studio to help develop and code their content sites.

iBario's biggest revenue generator is the free software installation engine InstallBrain. Studies estimate that iBario produces 50% of its revenue, but it has decline to no more than 20% due to the limited ability of toolbars to override the search engine settings of users.[5]

RevenueHits, iBario's sister company, is estimated to account 30-40% of their overall revenue. It works with other advertising networks in Israeli namely Matomy Media Group and Marimedia. Revenue is earned only if user has performed a transaction from the advertisement. It also allows users to run controlled test on the various marketing communication channels.[5]

Popularity

iBario has successfully launched their brands with many gaining much attention from around the world. Their websites have shown remarkable results and are at the top of their individual categories. Softtango, iBario’s download site which brings in approximately 25 million[4] downloads per month, is the fourth largest download site in the world. Other notable websites include:

  • Mayajo, iBario’s recipe site has brought in more web traffic as compared to well-known websites such as Receipe.com and BigOven
  • Speedanalysis.com, a site which helps check users’ online speed connection is raking in 100 million unique visitors each month

Current Status

iBario is no longer active since 2015.

References
  1. "Israeli Internet giant iBario gets out in the limelight - Al-Monitor: the Pulse of the Middle East". Archived from the original on 23 April 2015. Retrieved 20 April 2015.
  2. "Multi Product Developing Israeli High Tech Firm iBario Is Ready For The Big Leagues". Jewish Business News. 5 May 2014. Retrieved 29 April 2018.
  3. "IGP". www.israelgrowthpartners.com. Retrieved 29 April 2018.
  4. Shama, David (19 May 2014). "Meet iBario, Israel's $100 million Internet empire". Times of Israel. Retrieved 29 April 2018.
  5. Galid, Assaf. "Israeli Internet giant iBario gets out in the limelight". Al Monitor. Archived from the original on 23 April 2015. Retrieved 12 April 2015.
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