Hringbraut (Icelandic TV station)

Hringbraut is a privately held Icelandic media company that operates a television station free to air, non-subscription, reaching 98% of all Households in Iceland. Its programming is all in Icelandic, broadcasting 24/7 and in HD.

About the media

The Icelandic television station Hringbraut (and the station's web) first aired in February 2015. Mr. Sigmundur Ernir Rúnarsson, Editor-in-chief of Hringbraut said that there was a space available on the Icelandic television market, since the station would be are different from what was before in the market. "We believe there is room for a broad and informative talk show Channel, backed up by a diverse website, open to all Iceland's potential, for the benefit of homes and businesses, with experienced staff at the helm."[1]

When Hringbraut started it send out press release explaining its policy and purpose:

"Hringbraut is a new, diverse and free television and web site that focuses on dynamic and informative discussion on national issues, culture, homes, health and lifestyle. In particular, the media is, meant to be a source of constructive dialogue on reforms of home and business, where tolerance and broad-mindedness should guide its writings and programming, along with objectivity and human respect."[2]

Broadcasting

Hringbraut is a free television that broadcasts Icelandic television programs (mainly Talk shows) along with commercials. It is dependent on selling advertising time or acquiring sponsors for its programs. It runs 24 hours a day in Iceland, in HD quality and SD quality.

gollark: So if you buy a phone which got 4.5 stars or something, then you see another cheaper one with equally good reviews, you'll send the old one back...?
gollark: How will you actually know if the Voxel was going to work the same as the oPhone, though?
gollark: Let's imagine you're buying a phone or something. Imagine there are two types of phone: the Orange oPhone XIIX+MAX and the Goggle Voxel 4. They might work exactly the same for you, unrealistically, but the Orange oPhone is more expensive. You were influenced a bit because of advertising, and because of that bought an oPhone over a Voxel.
gollark: Or a mildly worse but better-advertised one, because stuff rarely works exactly the same.
gollark: A more expensive product, for example.

References
  1. Háskólabókasafn, Landsbókasafn Íslands-. "Timarit.is". timarit.is (in Icelandic). Retrieved 5 March 2019.
  2. "Sigmundur Ernir dagskrárstjóri á nýrri sjónvarpsstöð". mbl.is. Retrieved 5 March 2019.
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