Howie Wing

Howie Wing is an American old-time radio juvenile aviation adventure serial. It was syndicated by the World Broadcasting System and distributed initially to stations in Canada,[1] beginning on January 31, 1938.[2] The Don Lee Network began carrying it in the western United States on February 12, 1938.[3] The program was broadcast weekdays on CBS from October 3, 1938, until June 30, 1939.[4]

Howie Wing
William Janney played the title role in Howie Wing
GenreJuvenile aviation adventure
Running time15 minutes
Country of originUnited States
Language(s)English
SyndicatesCBS
Don Lee Network
StarringWilliam Janney
Neil O'Malley
Created byBill Moore
Written byBill Moore
Original releaseJanuary 31, 1938 (1938-01-31) – June 30, 1939 (1939-06-30)
Sponsored byKellogg's

Background

Bill Moore, who created and wrote Howie Wing, was one of the creators of another old-time radio aviation program, The Air Adventures of Jimmie Allen. Moore was a pilot with the Royal Flying Corps in World War I and a barnstorming pilot thereafter, both of which provided a background for his writing about aviation.[5] An article in Radio Guide magazine described the program as "an authentic saga of aviation."[6] Moore enhanced the show's authenticity by taking the cast and sound-effects people flying to help them appreciate the atmosphere needed for the program.[7]

Story line

Howie Wing began as a flier with the Cadet Aviation Corps. Later, Captain Harvey, who owned an airline in South America, made Wing his co-pilot. The program's plots focused on Wing's battles against corruption, especially that involving Burton York,[8] a saboteur who operated under the cover of being an insurance agent.[9]

In light of research that showed 70 percent of the program's audience was children, the scripts avoided situations that might have been confusing for children.[5]

Howie Wing was sponsored by Kellogg's.[9]

Characters and cast

In addition to Wing, the program featured Captain Harvey, a veteran flier of World War I. Donna Cavendish was a stewardess who became Wing's love interest. Zero Smith was a disagreeable fellow pilot, Typhoon Tootel was the mechanic, and Burton York was the villain.[10]

Characters in Howie Wing and the actors who portrayed them are shown in the table below.

CharacterActor
Howie WingWilliam Janney[9]
Captain HarveyNeil O'Malley[9]
The ChiefRichard Bishop[9]
Burton YorkRaymond Bramley[9]
Zero SmithJohn Griggs[9]
Donna CavendishMary Parker[9]
Typhoon TootelRobert Strauss[9]

The transcribed version had a different cast, which included Billie Rose, Audrey McGrath, Bill Bouchey, and Hugh Studebaker. Moore wrote and produced that program.[2]

Legacy

In 1939, American Airlines named a flagship Howie Wing, the first time in air transportation history that a plane had been named for a radio program.[11] The trade publication Broadcasting described the designation as "a tribute of the airline to the work of Kellogg Co. in making American youngsters air-minded."[12]

gollark: Ah, well. I kind of got around that.
gollark: What if you want to run a program which is in a VFS but not as StarTup?
gollark: You said "boot a VFS".
gollark: (Crane is a thing for bundling programs into self-executing archives and may be better)
gollark: What if you want to execute a VFS but not as startup?

References
  1. "More New Commercials Are Set from Chicago" (PDF). Radio Daily. December 29, 1937. p. 3. Retrieved 1 June 2018.
  2. "Kellogg Buys Serial for New ET Campaign" (PDF). Radio Daily. December 22, 1937. p. 1. Retrieved 1 June 2018.
  3. "Network Accounts" (PDF). Broadcasting. March 1, 1938. p. 65. Retrieved 1 June 2018.
  4. Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 334. ISBN 978-0-19-507678-3. Retrieved 2019-11-17. Howie Wing, juvenile.
  5. Aulick, June (May 1939). "Stand By For Howie Wing!". Popular Aviation. XXIV (5): 45–46, 74, 76. Retrieved 31 May 2018.
  6. "The Radio Playbill: This Week -- 'Howie Wing'" (PDF). Radio Guide. November 26, 1938. p. 6. Retrieved 1 June 2018.
  7. Lewis, Martin (November 12, 1938). "Airialto Lowdown" (PDF). Radio Guide. p. 10.
  8. Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. p. 159. ISBN 978-0-7864-4513-4.
  9. Cox, Jim (2002). Radio Crime Fighters: Over 300 Programs from the Golden Age. McFarland. pp. 134–135. ISBN 978-0-7864-4324-6.
  10. "(photo captions)" (PDF). Radio Guide. November 26, 1938. p. 7.
  11. "(photo caption)" (PDF). Radio Guide. April 15, 1939. p. 14. Retrieved 1 June 2018.
  12. "Merchandising & Promotion" (PDF). Broadcasting. March 15, 1939. p. 54. Retrieved 1 June 2018.

Logs

Streaming
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