Howard Motor Company Building

The Howard Motor Company Building (also known as California Custom Coach, Inc.) is a historic automobile showroom located at 1285 E. Colorado Boulevard in Pasadena, California.

Howard Motor Company Building
Location1285 E. Colorado Blvd.,
Pasadena, California
Coordinates34°8′47″N 118°7′26″W
Arealess than one acre
Built1927 (1927)
Built byAustin Co. of California
Architectural styleCalifornia Churrigueresque
MPSEarly Automobile-Related Properties in Pasadena MPS
NRHP reference No.96000422[1]
Added to NRHPApril 18, 1996

Description and history

The Howard Motor Company built the showroom in 1927; it was one of several car dealerships built along Colorado Boulevard. The building is designed in a California Churrigueresque style of Spanish Colonial Revival architecture; its design includes a decorative frieze, chanfered corners, and an elliptical arched entrance topped by the dominant Churrigueresque element. The Bush-Morgan Motor Company moved into the building in 1938 and occupied it through the 1950s. The building was still used as an auto showroom in the 1990s.[2]

The building was added to the National Register of Historic Places on April 18, 1996.[1]

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References
  1. "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
  2. Goeken, Brian (September 28, 1995). "National Register of Historic Places Registration Form: Howard Motor Company Building". National Park Service. Retrieved August 12, 2013. Accompanied by photos.


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