Houston's Restaurant

Houston's Restaurant is an upscale American casual dining restaurant chain, owned by Hillstone Restaurant Group, whose main corporate headquarters is in Beverly Hills, California. There are 51 Hillstone locations in 13 states.

Houston's Restaurant
Wholly owned subsidiary
IndustryRestaurants
GenreCasual Fine Dining
Founded1977 (1977) in Dallas, Texas
FounderGeorge Biel
Headquarters
Beverly Hills, California
,
U.S.
Number of locations
51 (under various names)
Area served
United States
ProductsAmerican cuisine
ParentHillstone Restaurant Group
Websitewww.hillstone.com

Company profile

The first Houston's restaurant was launched by current owner and CEO George Biel, Joe Ledbetter and Vic Branstetter in 1977 in Nashville, Tennessee.[1][2] Bransetter sold his shares in 2006, and Ledbetter in 2011, leaving George Biel sole owner of the company. The corporate company, Hillstone Restaurant Group was founded in 1976 and owns the following restaurants: Gulfstream, Bandera, Rutherford Grill, Palm Beach Grill, Cherry Creek Grill, Los Altos Grill, Woodmont Grill, R+D, Hillstone, The Honor Bar, South Beverly Grill, East Hampton Grill, White House Tavern, and Houston’s.[3] As of 2019, the group owns and operates 51 restaurants under 13 different brands in the United States.

Reviews

Zagat gave the restaurant high marks and remarked on its '"vibrant”, “modern” setting matched with a “lively bar scene”; “seamless”, “tag-team” service".'[4]

Name change of certain locations

Since 2009, several Houston's locations around the US have changed their names to Hillstone.

The company maintains the changes are in keeping with a long-term strategy of disassociating from the chain image to remain a niche player in the industry. The practice of changing restaurant names is not a new strategy for the company, which has similarly converted several Banderas to locally named Grills, all predating state and federal regulations. The company states that the name change was based on rebranding with a focus on more regional and less standardized fare.[5][6]

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References
  1. Jack Hayes (1992-07-12). "Houston's breaks found in the 'burbs". Nation's Restaurant News. Retrieved 2012-04-05.
  2. "Archived copy". Archived from the original on 2013-11-09. Retrieved 2013-11-05.CS1 maint: archived copy as title (link)
  3. "Hillstone Restaurant Group". Hillstone.com. Retrieved 26 June 2017.
  4. "Houston's | Los Angeles | Information, Menus and Reviews from". Zagat.com. Retrieved 2012-04-05.
  5. "Hillstone Restaurant Group rebranding Houston's units | Nation's Restaurant News". Nrn.com. 2010-06-23. Retrieved 2012-03-15.
  6. "Houston's restaurant outsmarts calorie cops | Crain's New York Business". Crainsnewyork.com. 2009-11-08. Retrieved 2013-10-09.
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