Horse Outside

"Horse Outside" is a song by Irish comedy group The Rubberbandits. It was released on 8 December 2010,[1] after its accompanying music video was aired on RTÉ Television programme Republic of Telly. The video gained almost 2.5 million views in ten days on video sharing site YouTube[2] and, as of July 2020, has over 20 million views. It was targeted to become the Irish Christmas number one single of 2010, ultimately finishing second.[3][4]

'Horse Outside' art installation
"Horse Outside"
Single by The Rubberbandits
from the album Serious About Men
ReleasedDecember 8, 2010
Recorded2010
GenreHip hop, comedy
Length3:36 (single version)
LabelLovely Men
Songwriter(s)The Rubberbandits
The Rubberbandits singles chronology
"Horse Outside"
(2010)		 "I Wanna Fight Your Father"
(2011)

It has also resulted in first one then two lifesize models of a horses, painted by young people aged 10–18, being an art installation outside the Hunt Museum in Limerick. The models are made of fibreglass, and are taken inside at night.[5]

Promotion

On 17 December 2010, the Rubberbandits appeared on The Late Late Show but did not perform the song.[6] "If you go on The Late, Late Show they make you perform without cursing," main member Blindboy Boat Club said. "There are 17 instances of the word "fuck" in the our song and we don't want to perform it without those curses so we're not doing it." RTÉ insisted the reason was that the programme was "fully booked" for live performances, and The Rubberbandits had been a "last-minute" addition. Instead, the programme aired a portion of the video.[7]

Video

The video, directed by Peter Foott, shows a wedding scene and used exterior shots from Milford Church, with interior shots filmed in a contemplative centre at the University of Limerick. The video features Irish model Madeline Mulqueen playing the sought-after bridesmaid at the wedding.[8]

Campaign for the Christmas number one

International press (such as the Spectator and CNBC)[9] picked up on the phenomenon running blog pieces on the video and its content after its success on YouTube. Paddy Power placed the track at 8/11 and as favourite for Christmas number one single in Ireland.[10][11] However, the effort fell short, finishing at #2 on the Christmas chart and losing to The X Factor winner Matt Cardle by over 25,000 sales, in part because the record companies failed to deliver the 25,000 extra singles to record stores until one day after the deadline for the Christmas charts. Most stores were sold out of the existing stocks, which originally had only 5,000 available.[4]

Charts
Chart (2010) Peak
position
Ireland (IRMA)[12] 2
UK Singles (Official Charts Company)[13] 160
gollark: If you play more, or are more skilled, you should get more stuff.
gollark: They are different concepts.
gollark: They're *equal*. Not *fair*.
gollark: With prizes, you just click a button halfway through the month, maybe get slightly different dragons, and if you are quite lucky get a stupidly valuable rare.
gollark: Again, actual effort in codehunting.

References
  1. "therubberbandits.com". therubberbandits.com. Archived from the original on 2010-12-15. Retrieved 2012-02-22.
  2. "Rubberbandits profess X-Factor ignorance". The Irish Times. 2010-12-12.
  3. "Limerick's Rubberbandits could deny X-Factor winner Matt the Christmas No 1 in Ireland". Limerick Leader. 2010-12-13. Archived from the original on 2010-12-16. Retrieved 2010-12-13.
  4. Muldoon, Molly (2010-12-25). The Rubberbandits lose out on Christmas number one to X factor winner.
  5. Limerick Leader 5 Jul 2012 Limerick’s ‘Horse Outside’ continues to inspire
  6. "Byrne and Bandits for Late Late". RTÉ News. 2010-12-17. Archived from the original on 2010-12-19. Retrieved 2010-12-18.
  7. Sweeney, Ken; Duggan, Barry (2010-12-17). "Bandits' horseplay too hot to handle for Late Late". Irish Independent. Retrieved 2010-12-18.
  8. Sweeney, Ken (2010-12-18). "Model steals limelight from Bandits". Irish Independent. Retrieved 2010-12-18.
  9. "News Headlines". Cnbc.com. 2010-12-10. Retrieved 2012-02-22.
  10. Average Response Time. "Christmas No.1s Betting". Paddypower.com. Retrieved 2012-02-22.
  11. "Rubberbandits hoping for Christmas No 1". RTÉ News. 2010-12-13. Retrieved 2010-12-13.
  12. "The Irish Charts – Search Results – Horse Outside". Irish Singles Chart. Retrieved 20 January 2020.
  13. "Official Singles Chart Top 100". Official Charts Company.
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