Horizontal market
A horizontal market is a market in which a product or service meets a need of a wide range of buyers across different sectors of an economy.[1] Compare with vertical market.[2]
Examples
The market for computer security services may be regarded as a horizontal market, because a broad range of industries and government sectors purchase services and software to protect their computers.
The markets for legal services and accounting services are other examples of horizontal markets.
The market for legal research software, by contrast, is vertical. The software is directed at the specialized requirements of the legal services industry.
gollark: Actually, come to think of it, I have that one ADSL modem/router which is unused which might be running BSD.
gollark: I've never used any BSDs.
gollark: It's very do-it-yourself and doesn't actually have an installer, but does have very good documentation and an install guide.
gollark: Arch Linux, which I use btw, has Java 8 in the repos.
gollark: Java 7 used to be able to, but mods need 8 now, but 9 somehow breaks the launcher because of course it does.
See also
- Supply and demand
- Product-market fit
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