Hey (email service)

Hey is a premium email service launched by Basecamp in June 2020.[1][2][3][4] The service is accessed via the Hey website and via the dedicated Hey app for macOS, Windows, Linux, Android and iOS.[5][6] Due to the service's vertical integration, a Hey mailbox cannot be incorporated into other email services or stand-alone email clients.[7]

Around the time of Hey's launch, a stand-off with Apple Inc. over its policy on in-app purchases in apps hosted by its App Store, drew media attention to Apple's policies.[8][9][10][11]

Features
  • An email from a new sender requires the user confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again[6]
  • Blocks tracking pixels (called a spy tracker in the apps) and informs the user if an email includes tracking[6]
  • A single place showing all attachments that have been received, regardless of sender[6]

See also

References
  1. Chen, Brian X. (17 June 2020). "Tackling the Unsolvable Problem: The Bottomless Email Inbox". The New York Times. ISSN 0362-4331. Retrieved 2020-06-26 – via NYTimes.com.
  2. Aten, Jason (25 June 2020). "Basecamp's Controversial New Hey App Actually Makes Email Productive Again". Inc.com. Retrieved 2020-06-26.
  3. Newton, Casey (15 June 2020). "Hey is a wildly opinionated new email service from the makers of Basecamp". The Verge. Retrieved 2020-06-26.
  4. Harris, Ainsley (15 June 2020). "Meet the Big Tech critic behind Hey, Basecamp's radical new email platform". Fast Company. Retrieved 2020-06-26.
  5. "Hey is trying a new take on email – but maker complains of 'outrageous' demands after Apple rejects iOS app". www.theregister.com. Retrieved 2020-06-26.
  6. Aten, Jason (25 June 2020). "How Basecamp's Controversial Hey App Makes Email Productive Again". Inc.com. Retrieved 2020-06-27.
  7. "Basecamp launches Hey, a hosted email service for neat freaks". Retrieved 2020-06-26.
  8. "Apple Threatens to Move Basecamp's New Email App to Trash". Wired. ISSN 1059-1028. Retrieved 2020-06-26 – via www.wired.com.
  9. "Email innovator Hey extends an olive branch in standoff with Apple, tweaks code to make the iGiant appier". The Register. Retrieved 2020-06-26.
  10. Gartenberg, Chaim (25 June 2020). "Hey opens its email service to everyone as Apple approves its app for good". The Verge. Retrieved 2020-06-26.
  11. Keane, Sean. "Apple gives thumbs up to Hey email app after update rejection". CNET. Retrieved 2020-06-26.
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