Heron Preston

Heron Preston Johnson[1] is an American artist, creative director, content creator, designer and DJ. He is one of the co-founders of the mens streetwear brand Been Trill alongside Virgil Abloh of Off-White fame and Justin Saunders of JJJJound among others. Mostly known for re-branding iconic images, he also designs for his own brand, Heron Preston.[2]

Heron Preston
Preston in 2019
Born
Heron Preston Johnson

(1983-04-18) April 18, 1983
NationalityAmerican
EducationParsons School of Design
OccupationDesigner, artist, and DJ
Label(s)
Heron Preston

Education

Preston moved to New York in 2004 to attend Parsons School of Design.[1] He graduated in 2007 and stayed in New York to pursue a career in fashion.

Career

Al Moran, one of the founders of the Morán Morán art gallery, discovered Preston through his blog featuring photos of street kids, Al offered him a publishing deal.[3] Preston worked as a marketing specialist and social media director for Nike. He also worked as an art director for Kanye West for whom he designed tour merchandise. Later, he acted as a consultant for West's album The Life of Pablo, as well as on his brand Yeezy.[1][4]

On September 9, 2016, he launched UNIFORM at the Spring Street Salt Shed in NYC, a catalog of zero waste themed clothes created in collaboration with the NYC Department of the Sanitation(DSNY).[5] In 2017, he opened a pop up shop in Moscow where he sold selected pieces from his collaboration with the DSNY.[6] In 2017, he presented his 2017–2018 fall-winter collection For You, The World at Paris Fashion Week.[7] In 2018, Preston launched a new collection in collaboration with NASA to celebrate its 60th anniversary. The pieces featured in the collection are inspired by the pressure suits worn by astronauts and feature the NASA "worm" logotype.[8][9][10][11] Preston also runs the e-commerce platform HPC Trading Co, where he features his curated collections of art, music and fashion.[2]

In addition to his career in fashion, Preston is a DJ and has worked for events organized by brands such as GQ, Ford, Sprite and Supreme. He also participated in large scale events and festivals, such as Coachella, Ultra and Fool's Gold Day Off.[12] In 2016, Preston released ONE HUNDO, a mixtape including music from Zomby, Kanye West, Beyoncé and Drake.[12]

In 2017, Preston published Honorable Profession, a limited edition of a zine of convicts and crime scenes photos taken of his father while he was a police officer, which were taken in the 1980s and 1990s in Bayview-Hunters Point, San Francisco.[1] These pictures were featured as a series of large print in the BORROWED TIME group art show in Los Angeles.[13]

Heron Preston collaborated with Justin Timberlake for the singers' 2018 Man of The Woods Tour merchandise.

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See also

References
  1. Nelson, Karine. "How Heron Preston Went From Making Invitations for Kanye West to His Own Fashion Label", W, Condé Nast, March 7, 2017. Retrieved July 29, 2018.
  2. Roazen, Ben "Heron Preston Launches HPC Trading Co. E-Commerce Platform",Hypebeast, Online, February 1, 2016. Retrieved August 1, 2018
  3. Freeman, Nate. "Extending Street Cred Into Outer Space The Street Wear Designer Heron Preston Has His Eyes on NASA", The New York Times, New York, December 13, 2013. Retrieved July 29, 2018
  4. De Pascale, Anthony. "Qui est Heron Preston, le designer qui a déjà travaillé avec Nike et Kanye West ?", Vogue Paris, Paris, January 21, 2017. Retrieved July 29, 2018.
  5. Petrarca, Emilia. "Fashion Week's Most Unlikely Pairing: Heron Preston and the New York Department of Sanitation", W, Condé Nast, September 7, 2016. Retrieved July 29, 2018.
  6. Woolf, Jake. "Heron Preston May Be the First "Instagram-First" Fashion Designer", GQ, Online, September 7, 2016. Retrieved May 23, 2017.
  7. Estiler, Keith. "For You, The World": Heron Preston's Inaugural Collection Is a Labor of Love", Hypebeast, Online, January 18, 2017. Retrieved July 29, 2018.
  8. van Elven, Marjorie. Heron Preston launches collection in celebration of NASA, FASHIONUNITED, August 8, 2018. Retrieved September 5, 2018.
  9. Rose, Bryan. NASA Releases Streetwear Fashion Line To Celebrate Its 60th Anniversary, MANDATORY, August 7, 2018. Retrieved September 5, 2018.
  10. Pivo, Filippo. La Nasa compie 60 anni e festeggia con la collezione streetwear di Heron Preston, GQ Italia, Milan, August 20, 2018. Retrieved September 5, 2018.
  11. Silver, Dena (January 18, 2018). "Designer Heron Preston Mocked Influencers and Collaborated with NASA". The New York Observer. Retrieved October 26, 2018.
  12. Amarca, Nico. "Heron Preston's Memorial Day Weekend Mixtape Features Cuts by Drake, Beyoncé, Zomby & More", Highsnobiety, Online, May 27, 2016. Retrieved July 29, 2018.
  13. Fox, T.S. "Heron Preston Drops His 'HONORABLE PROFESSION' Zine", Hypebeast, March 7, 2017. Retrieved July 29, 2018.
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