Haydenshapes Surfboards

Haydenshapes Surfboards is an Australian performance surfboard.[1] brand founded by designer and entrepreneur[2] Hayden Cox in 1996, sold worldwide. Haydenshapes most notable[3][4] design is the Hypto Krypto model, and the brand is known for their use of parabolic carbon fibre frame surfboard technology FutureFlex[5] also created and patented by Hayden Cox. The Haydenshapes core team of professional athletes include influential[6] free surfer Craig Anderson[7] ( Quiksilver ) and surfer Creed Mctaggart[8] ( Billabong. )

Haydenshapes Surfboards
Private company
IndustrySporting goods
Founded1996 (1996) in Sydney, Australia
FounderHayden Cox
Headquarters
Sydney
,
Australia
Area served
Worldwide
ProductsSurfboards
Websitewww.haydenshapes.com

History

Haydenshapes Surfboards was founded in 1996 by Hayden Cox in Sydney, Australia, at the age of 15 whilst still in high school at the time. After snapping his favourite surfboard and not having the money available to purchase a new one, he decided to make one instead.[9] In 2006 Haydenshapes launched newly invented and patented FutureFlex (formally known as FiberFlex, created by Hayden Cox[5]) a parabolic carbon fibre frame technology, a modern take on the traditional "wooden stringer" surfboard design. In 2011, Haydenshapes signed a global distribution deal[10] that launched the brand globally into 70 countries. In 2013, Haydenshapes opened a US manufacturing facility and office in El Segundo, California[9]

Haydenshapes currently manufacture surfboards in Australia, USA and Thailand[11][12]

Awards

Haydenshapes Surfboards most notable awards include Surfboard of the Year for the Hypto Krypto design for two years consecutively[13] in 2014[14] and 2015[15] at the Australian Surf Industry Awards held by the Surf and Boardsports Industry Association (SBIA). Haydenshapes also received a design nod for style and innovation in the 'Sports and Leisure' category at the prestigious Australian Good Design Awards in 2014.[16]

Other awards include news.com.au Entrepreneur of the Year in 2011 and winner of ABC Television's The New Inventors series (episode 26) awarded to Haydenshapes Founder, Hayden Cox.[17]

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References
  1. Derek Reilly (25 May 2015). "Hayden Cox On the State of Surfboard Design". Redbull Surfing. Sydney. Retrieved 25 May 2015.
  2. Fred Pawle (12 June 2015). "Hayden Cox Rides the Hypto Krypto to Surfing Success". The Australian. Sydney. Retrieved 12 June 2015.
  3. Jake Howard (12 February 2015). "Best Selling Surfboard of 2014". Stab Magazine. Sydney. Retrieved 12 February 2015.
  4. Tanner Walker (16 June 2015). "Hypto Krypto Wins Surfboard of The Year 2 Years Running". Transworld Business. Los Angeles. Retrieved 16 June 2015.
  5. Lori Kozlowski (21 September 2012). "Surfboard Meet Technology". Forbes. Los Angeles. Retrieved 21 September 2012.
  6. Jed Smith (4 September 2012). "The Making of Style Master". Coastal Watch. Sydney. Retrieved 4 September 2012.
  7. Derek Rielly (22 April 2014). "Craig Anderson Signs 5 year Deal". Stab Magazine. Sydney. Retrieved 22 April 2014.
  8. Alex Workman (10 October 2014). "Haydenshapes New Model Creed McTaggart". Tracks Magazine. Sydney. Retrieved 10 October 2014.
  9. Laura Secorun Palet (10 January 2015). "Can This Man Make Artisan Surfboards for the Masses?". Ozy. Los Angeles. Retrieved 18 May 2017.
  10. Alexandra Cain (30 June 2011). "Surfboard Shaper Goes Global". The Sydney Morning Herald. Sydney. Retrieved 11 June 2011.
  11. Mat Macready (16 October 2014). "The Perfect Board with Hayden Cox". Tracks Magazine. Sydney. Retrieved 16 October 2014.
  12. Daisy Dumas (22 February 2014). "Hayden Cox Surfboards are World Leaders". The Sydney Morning Herald. Sydney. Retrieved 22 February 2014.
  13. Tanner Walker (16 June 2015). "Hypto Krypto Wins Surfboard of The Year 2 Years Running". Transworld Business. Los Angeles. Retrieved 16 June 2015.
  14. SBIA (1 May 2014). "2014 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 1 May 2014.
  15. SBIA (15 June 2015). "2015 Award Winners". Surf and Board Sports Industry Association. Gold Coast, Queensland. Retrieved 15 June 2015.
  16. Good Design Australia (21 May 2014). "2014 Good Design Awards". Good Design Australia. Sydney, New South Wales. Retrieved 21 May 2014.
  17. The New Inventors (3 August 2011). "Inventions: FiberFlex". Australian Broadcast Corp. Sydney, New South Wales. Retrieved 3 August 2011.

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