Harvey Duncan Dalda film

The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda.[1] It was conceived by Harvey Duncan, of LINTAS Ad agency and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went round remote countrysides showing the film to villagers. This van consisted of a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet.[2]

References
  1. "Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?'". Archived from the original on 2006-10-21. Retrieved 2006-08-14.
  2. "Limca Book of Records, section: Advertising". Archived from the original on 2006-09-05. Retrieved 2006-08-14.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.