Hafiz Sohan Halwa

Hafiz Sohan Halwa (Urdu: حافظ سوہن حلوہ‎) is a Pakistani confectionery brand based in Multan, Pakistan, which makes Sohan halwa.[2]

Hafiz Sohan Halwa
IndustrySohan Halwa
Founded1963 (1963)[1]
FounderHafiz Habib ur Rahman[2]
HeadquartersMultan, Punjab, Pakistan
Area served
Pakistan
Websitewww.hafizhalwa.com

Halwa is a Traditional Sweet Prepared Specially by Hafiz Family for the last 82 years in Multan, Pakistan.

The company was founded by Hafiz Habib ur Rahman in 1963.[2] The halwa shop from where the business was launched dates back to 1945.[3]

The company is described as a pioneer of Multan's halwa desserts, which are popular throughout Pakistan and exported internationally.[3][4]

History

“Rome wasn’t built in a day”. Most of the renowned companies have a history which briefs about their struggle and efforts which makes their business famous. Inventor’s family of hafiz sohan halwa made a massive struggle and worked very hard to achieve this position where they are known as one of the biggest companies of Pakistan.

In 1930 Hafiz Ahmed Din, a teacher of Quran began preparing a daily serving of halwa as his students learnt the day’s lesson. In the beginning it was for a limited circle of people which includes his close friends and a small community where he used to live. By his talent Hafiz Ahmed Din became very famous in no time and by this he started earning for living as well.

In 1963, Hafiz Habib-ur-Rehman took hold of the company from his father in law and started setting new goals.where he set up the 1st showroom in “Hussain Agahi” to open new market value for the company.

Late Mr. Badaruddin Qamar (General Manager) joined the company in 1970. He worked quite efficiently and shared the new era techniques. By the time admiration of halwa started spreading outside Multan and within the couple of month’s time Sohan Halwa has become a popular product of Pakistan.

In 1994 the third generation took hold when the younger son of Hafiz Habib Ur Rahman, joined the company as Deputy Chief Executive. Mr.Khalil is ambitious and is setting new guidelines for the company, preparing the company for the twenty first century. With his educational background in business administration he has implemented the use of latest technologies in the business and striving hard to make maximum out of it, where he open the door for better quality & better packaging to reserve the same taste which is admired by the loyal customers of Halwa, He also converted the brand into a trademark and with his efforts company achieved American Quality Award for the years 93 & 97 respectively.

References
  1. "History". Hafiz Halwa. 10 August 2017. Retrieved 10 August 2017.
  2. "Obituary: Owner of Hafiz Sohan Halwa dies". The Express Tribune. 30 January 2017. Retrieved 10 August 2017.
  3. Ahmad, Shakeel (12 January 2015). "Exploring the legend(s) of Sohan Halwah". Dawn. Retrieved 10 August 2017.
  4. Ali, Mujahid (21 November 2015). "Multani Sohan Halwa recipe, where to buy original". The News Teller. Retrieved 10 August 2017.
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