Gucci (Bree Runway and Maliibu Miitch song)

"Gucci"[1] is a song by British rapper and singer-songwriter Bree Runway and American rapper Maliibu Miitch, released on July 23, 2020, as the third single from Runway's upcoming second project which is scheduled to be released in 2020 under Virgin EMI Records.

"Gucci"
Single by Bree Runway and Maliibu Miitch
Released23 July 2020 (2020-07-23)
Recorded2020
Genretrap
Length3:01
LabelVirgin EMI
Songwriter(s)
Producer(s)Moon Willis
Bree Runway singles chronology
"XS (Remix)"
(2020)		 "Gucci"
(2020)
Maliibu Miitch singles chronology
"Let's Be Honest"
(2020)		 "Gucci"
(2020)

Background

Runway announced the single on her social media on July 19, 2020. The single was revealed alongside its cover art and a countdown timer towards the song's release by having fans enter the song's title into her website as a password.[2] In anticipation of the single's release, Runway would tweet behind the scenes stills of the music video and lyrics of the song.[3]

The single follows Runway's previous two releases "Apeshit" and "Damn Daniel", the latter being a collaboration with Yung Baby Tate which were both released earlier in 2020.[4][5] All singles are expected to be included on Runway's fourth upcoming EP which delves into "unlocking more of herself". When reflecting on the upcoming EP, Runway states; "I’ve had to face myself head on during lockdown. A lot of those sad times and moments I’m scared of will pop up here."[6]

Music video
Instead of focusing on the pain, I chose to be excellent and luxurious. I chose to adore my skin and celebrate my African features, and to ooze opulence. I'm a special diamond, and although sometimes the world wants to rob me of that perception, I refuse to forget, and I hope everyone listening and watching feels and channels that energy. We're special. Don't you ever forget.

—Bree Runway talking about Gucci's music video[7]

A music video, directed by Tash Tung, was shot in isolation due to the COVID-19 pandemic and was released alongside the song on July 23, 2020.[8] Miitch and Runway shot their respective parts of the video separately. The video consists of Runway being inside a diamond that a miner discovered whilst Miitch appears on a screen which Runway poses with in a white background.

Runway sports various glamorous outfits throughout the video which she states has a deeper meaning in an interview with Paper, "being Black is a joy and my biggest blessing". Despite being "heavily reminded of the pain, the lack of privilege and trauma attach to my complexion," Runway views the song as an empowerment anthem and has decided to continue being "her Black and excellent self".[9]

Critical reception

Sandra Song of Paper praised the song stating that the song is a, "powerful yet playful anthem that's celebratory with plenty of cheek".[9]

The song would be featured on i-D magazine's "The Best New Music" playlist.[10]

gollark: Just send the timestamp as an integer out of band?
gollark: At least send HSTS headers.
gollark: And I think you should comply with standards.
gollark: I am unfortunately both mediocre at guessing and bad at hiding the origin of my code.
gollark: Actually, it is.

References
  1. Gucci (with Maliibu Miitch), retrieved 2020-07-24
  2. "Website". Twitter. Retrieved 2020-07-21.
  3. "Gucci". Twitter. Retrieved 2020-07-21.
  4. "Bree Runway Lights A Fire With Future Chart-Invader "Apeshit"". Complex. Retrieved 2020-07-21.
  5. Valentine, Claire. "Premiere: Bree Runway Shares Ultra-Fun "Damn Daniel" Video Featuring Yung Baby Tate". Nylon. Retrieved 2020-07-21.
  6. Subscribe. "Tell Your Friends: Bree Runway". diymag.com. Retrieved 2020-07-21.
  7. https://www.papermag.com/bree-runway-maliibu-miitch-2646785670.html?rebelltitem=2#rebelltitem2
  8. "Bree Runway, Maliibu Miitch - Gucci (Official Video) - YouTube". www.youtube.com. Retrieved 2020-07-24.
  9. "Bree Runway Is a Literal Gem in Her New Music Video". PAPER. 2020-07-24. Retrieved 2020-07-24.
  10. Dunn, Frankie (2020-05-01). "Yung Lean's Pikachu and everything else you need to hear today". i-D. Retrieved 2020-07-24.
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